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Interesting, but who cares? The whole point of buying Craftsman Tools, and not just Sears tools (branded as Sears, not Craftsman) was the lifetime warranty. If the tool broke, they replaced it. There were several times where I needed that. I was in the middle of fixing something on the car when a ratchet wrench would break. I only lived a couple of miles away from a Sears store and I knew which outside entrance to use to get me straight into the tool department - which was useful because I wasn't cleaning up or changing clothes to get a wrench replaced! I'd walk in, go to the counter, present the wrench, they'd see it was busted and they'd go grab me another wrench and I'd be on my way. Customers witnessing that were amazed. But with the Sears stores gone, why buy Craftsman?
This is what dying companies do, they quite literally cannot afford to deliver a shopping experience of any kind. They don’t actually have enough employees to populate a store page, so they’ve probably outsourced it to a sweat shop that did some AI work ans slapped it on there.

They also resort to weird sales tricks like these financial schemes because:

1. They’re so desperate for sales they’ll try anything

2. Their only remaining customer base is generally uninformed laggards. Nobody with half a brain would shop at Sears for tools anymore.

Today I learned that Sears still exists. I thought they went out of business years ago, but apparently not. Five stores are still operating.