[dead]

> Traditional ad tech relied on identifiers: cookies, mobile IDs, fingerprinting. The ownership economy replaces that model with cryptographic identity: wallets, ENS handles, verifiable credentials.

So your cryptographic identity becomes a very convenient and more reliable method for marketers to continue spying on you.

We agree on the analysis of the evolution of ad server architectures and their relevance to Web3 infrastructure. The transition from centralized delivery to decentralized coordination highlights a critical need for distributed decision engines, particularly in managing tokenized engagement and wallet-based identities. The replacement of cookies with cryptographic identifiers, as noted, offers a promising foundation for transparent monetization without reliance on surveillance. That is a principal to the DeBros ecosystem.

Maybe you will find this useful, if you are into web3 projects and information. https://debros.io