AMD attempts to exert editorial control over tech press (techreport.com)

3 points by geoffgasior ↗ HN
Today, AMD lifts the embargo on "limited previews" of its desktop Trinity processors. There are very specific rules about what can be discussed: specifications, power consumption, and gaming performance data are OK, but pricing, overclocking, and non-gaming performance data can't be published until a later date--after AMD's carefully orchestrated previews grab all the headlines. This behavior could be considered unethical, and it certainly indicates that the previews out today don't tell the whole story.

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The first impression is the most important aspect of the product but this time AMD clearly used media illegally to take advantages in their product opening. This is a new form of media threatening that for customers should aware of.