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It would be nice to see a renaissance of 12” laptops
Interesting. If they'll come with a cutdown version of the os like the iPads, it'll limit the target audience and the success of the device. On the other hand if it'll be powered by a fully fledged MacOS it'll make it more arbitrary the decision not to have the same features on iPads.
I don’t really get it, from a consumer perspective, unless the idea is mass education sales. They already sell enough Macs for economy of scale to kick in.

Calling it an iPhone processor doesn’t explain anything by itself, and wouldn’t save much money. Is the screen cheaper? The keyboard? The SSD?

I suppose the point would be to farm and beta test a base of new, cheaper, slower, less reliable components, and then find the path to making them acceptable for retail.

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Surprising to read the the original M1 Air is still sold through Walmart.
I think the reverse offering on the Apple device roadmap would be interesting.

A MacPad and a MacPhone. Given its eventually going to be completely the same silicon this would enable them to offer a non App Store experience for people who want to experiment with alternative app stores like Epic.

In that way they could keep the average Apple target iPhone/iPad customer within the walled garden of iOS while being able to point specifically to EU regulators that they are allowing alternative app stores on the MacPhone/MacPad platform.

What's the point?

This would only cannibalize their higher tier sales with a low margin product. I don't get it.

This company is visionless.

More locked down nanny-ware from Apple. Why the excitement?
I think by "cheaper" they mean "just a tiny bit less expensive"
How much difference is there between an M4 chip and something like the A18 regarding pricing? I assume a lower end screen and maybe a plastic body would reduce the price further.
Arent M4 Airs already $800 on sale? Im afraid the low end model will again push 8GB ram.
An 11" version of this proposed A-series chip Macbook is exactly what I would want to see, and would more likely expect to see from Apple's sales perspective, than an iPad that is capable of running MacOS.

A tiny Macbook that I can slip into a sling bag is more preferable to me than an iPad for many tasks.

yup: i would instantly buy something like this if it ran full macOS
At this rate, someday the iPad will be the more powerful “computer” by default :)
Phone Chip/Plastic Body/12" 3:2 or 4:3 screen/~400 dollar. I see my family as a customer for it.