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gsibble
One of the most innovative companies in the world......supposedly.....and they come out with this.
blitzar
Might just have my mum knit me a custom one.

True story: when I got the iPhone 5 the first case i used was a home made fabric slip. Fashion really does come and go in cycles.

Loughla
>3d knitted construction

This genuinely has to be a gag.

gregoriol
Looks like the swimsuit from Borat
jawns
> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
freefaler
> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

Really? Lot's of value there...

Like a new OnePlus Nord N30 5G is around $250, and Samsung Galaxy A16 approximately at $200. And Samsung Galaxy A14 5G is between $120 to $160.

hlpn
> Inspired by the concept of “a piece of cloth”

Ugh

rgovostes
Emphasizing a central concept/theme is common with Japanese brands, restaurants, events, etc. The translation is often slightly peculiar.

For example the Osaka Expo theme is "Designing Future Society for Our Lives". Or the retail store f.k.a. Tokyu Hands says, "Our concept is 'Create your own life in your own way with what is available within reach.'"

villgax
Reminded me of the IKEA floor mat knit lol
whizzter
Drug dealers are going to be as upset at their style being stolen by hipsters as sailors were when hipsters decided that tattoo's were cool.
Insanity
If only they spent these resources on bringing “slide over” back to iPad in its original form.. :(

This looks kinda lame. I already have a pocket for my phone, it’s my.. pocket. Or I can throw it in any other pouch if I don’t have pockets.

tensility
More accurate to call it the iPhone Purse.
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philipallstar
> Inspired by the concept of “a piece of cloth,”

Is this satire?

diego_moita
I respect Apple.

It takes a lot of skill, talent and dedication to pull out a massive rip-off bullshit like this and have millions of fools buying it.

paleotrope
Do your iphones hang low Can you swing them to and fro...
xg15
On the bright side, it looks as if you could also use it as a decent slingshot.