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Marketing is absolutely doing the thing; ignore this to your peril. I don't think reality is quite as binary as this post suggests.
I'm inspired by this and want to extend it, perhaps telescopically, by discussing what the thing is.

Sometimes we see our task as being, "do C," and we forget the "B" and "A" that come before.

Maybe you can't do "C" without discussing it ("B") or researching how others did it ("A"). In these cases, we shouldn't simply think the thing is "C"—the thing must first be "A," then "B," and then, "C."

If we forget this, we're bound to think "C" is the only thing of value, that it should take an hour and not a week, or that people doing the "A's" or "B's" to enable the "Cs" must be doing nothing at all!

This gives very strong War of Art (Pressfield) vibes.

As simple as it is, just remembering this is enough to make me go do the thing.

And on that note, back to the thing.

LinkedIn is over there.
Writing a thing about things that aren't doing the thing isn't doing the thing unless the thing happens to be writing a thing about things that aren't doing the thing
If you have no idea how to do the thing, isn't reading about how others did the thing doing the thing?
I wonder what thing the author was avoiding when they published this thing ;)
Having a meeting about doing the thing isn’t doing the thing
One day, when I get enough spare time, I will make the thing. I even have some components ready.

Until then I daydream of how I will make it and how it will fit together.

If I never get round to it then that time will have been wasted. But if I do, all that daydreaming will have been useful mental prototyping.

But was it «doing the thing»?

And now we have a whole post about not doing the thing, which is also not doing the thing.
Right but I see this taken too far. Getting side eyed for creating a Jira ticket not doing it now. Dude, I am creating a Jira ticket because I have 100 things to do and need to actual priorise this! If I do stuff in the order of serendipity I will definitely be inefficient.
In the Viable System Model[0], "doing the thing" is System 1. Yes of course you need System 1 or the thing won't get done.

But in any viable system, you also have the "meta-systems", Systems 2-5:

- System 2: coordination between multiple Systems 1 (which includes prioritization, communication, and exceptional conditions)

- System 3: resource allocation and process development

- System 4: strategy and risk management

- System 5: values and holistic organizational design

As a human, you are also striving to be a viable system. You can't only just "do the thing", you have to:

- prioritize which thing to do

- take notes and keep records to communicate between past and future versions of yourself

- make sure you have the requisite resources for doing the thing

- construct your environment and processes for long-term success (habits not motivation)

- consider what happens when the thing is done and how it fits into your larger strategy

- keep your head and heart connected to make sure you're doing the right thing

None of these things are doing the thing! But they're also rather essential for getting the right things done well.

[0] https://en.wikipedia.org/wiki/Viable_system_model

Never thought Id see Beer references on HN
Writing about what things aren't doing the thing is not doing the thing.
I see this as a kind of inspiration / perspiration thing, and I’m on Tesla’s side that you perspire less if you think more. I like to not do the thing for a really long time, and then do it quickly, having thought it through. I see some people that jump into things without thinking, and take what is imo the more difficult route, with worse results.

I know there are some things you need to start to really understand what’s going on, but as much as possible I’d rather mull over things a lot and gather information and clarify my thinking before doing the thing.

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I am replying to this post without planning whst to actually say
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Here's my take, in no particular order:

- Ignoring that all people are different does not make you an expert in human psychology

- Discovering what procrastination is (and still failing to name it or provide actual coping mechanisms) does not make you an expert in human psychology

- Failing to recognize elementary human behavior does not make you an expert in human psychology

- Utterly neglecting the act of double creation (first imagine, then create) does not make you an expert in human psychology

- Being energetic and with only a few tasks at hand and writing off everyone else as lazy does not make you an expert in human psychology

- Writing a post about human psychology does not make you an expert in human psychology

I would continue my list, but gotta go. To do... , you know.

Doing the thing without preparing to do the thing is, depending on your exact definitions, either unwise or impossible.
I see lots of comments focusing on cases where there is necessary research still to do.

Which I think misses the point - which is there are times when you’ve already done enough research, but you’re afraid to act so you procrastinate. i.e. not doing the thing.

All true, but worth noting that sometimes making that to-do list is the first step to doing the thing because picking the first item off the list and taking 10 minutes to do it is doing the thing. If you aren't doing the thing because it's a monolith in your brain that is going to consume the next 6 months of your life and you're paralyzed by its enormity, salami slicing 10 minute chunks off the front of it can be a good way to get started.