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at $800 a pop, it's a steal AND a bargain! </sarcasm>
It's obviously a luxury designer lamp. I do wish such kickstarters would make it obvious from the start if it's art home appliance they're selling or an everyday home appliance. Possibly also offering something lower-cost and not so luxuriously designed - I can't believe 4 LEDs and a heatsink cost $800.
Or you could just buy a Philips EnduraLED bulb and put it in your existing $25 lamp.
It looks like a great product and I was expecting to see between 150~350$ each but at 500$ on kickstarter and 800$ once released I don't get it.
The claim that $450 is half off is just bizarre.

The bedroom suite shown with four lamps would cost more for the lamps than the bed, couch, and end tables.

Using kickstart for this seems just sort of bizarre.

It smells more like some sort of weird scam, but I can't imagine who would fall for it...