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A free Heroku setup survived the front page of HN? Cool. Makes it all the more unacceptable when sites do go down under the traffic. Especially when they're just blog posts.
Yea :) Though keeping wordpress alive is hard. That's why we moved to WPEngine for blog hosting instead of doing it ourselves.
We once had 2 links on HN front page for http://backspac.es for the better part of a day -- although neither made it to number one spot -- running only 1 dyno. Something like 18K uniques.

Also had two techcrunch posts about something I made (http://venturecrapital.us) running on a single micro ec2. tornado + nginx + mongodb and proper indexes go a long way. Similar traffic.

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Re: Pricing

I think $20-30 is in the agreeable range of what designers with paying clients will pay for things.

However, I think you can go higher if you emphasized the pain that something like this solves and how it can shave hours of time off the setting up a new bootstrap-based design - the cost can be subsidized by the account owner's clients.

If I were you, I'd look at the data you have now (your current users) and see how you could segment them into customers (Hobbyists, Freelancers, Agencies) and charge accordingly (for example, $19, $99, $249.) Thinking outloud.... but higher tiers could allow for multiple users and even client roles per account, along with restricted features that the lower tiers wouldn't have.

Thanks! Great ideas. I think segmentation is really the way to go. Initially we wanted to do a one size fits all, but I think this would be a better fit for the different types of users we have.
One size fits all seems nice for it's simplicity, but you end up leaving too much money on the table.

Some users will pay less, some will pay more, you want a pricing scheme that allows them to do that.

Since pricing was brought up, I don't like that there appears to be no way to find out the price without signing up for the free trial. It gives the impression it's so expensive you're hiding the price. I don't want to sign up and play around only to find out it's out of my price range.

edit: This might just be because you're in beta and haven't settled on a price though.

[EDIT: I misremembered my experience with Jetstrap -- of course the software actually exists, you can try it immediately. My apologies to the Jetstrap team]

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How well do signups from HN correlate with actual paying customers? I recall a blog post from several years ago that concluded there were 10,000 people who would sign up for anything if it was featured on top tech aggregators.

The product exists, you can sign up and play with it. Is there something we could do to make that more clear?
My apologies. I did try out Jetstrap, but forgot that I had done so. I remembered watching the video but somehow blanked on playing with the software.

I don't know if there's anything you can do about people as dumb as I am. ;)

That said, there is a lot of deception going on with "coming soon" pages. Not from your team though.