What is the SEO equivalent of optimizing your products for LLM search? Can someone prompt inject ChatGPT to recommend their products in the listing description?
Lots of text content on your site for AI to read, describing your product and why it is best in every task. Comparison blog articles and similar are loved by AI.
Reddit shilling, but with content that tries to very specifically fit questions that people will ask AI. If there aren’t a lot of sources available, you can get AI to play back your desired answer almost verbatim.
These are probably the state of the art of methods which are not straight up blackhat spammy stuff.
This will work, so long as people trust the results are not (too) skewed by paid ads.
I recently used Claude and ChatGPT for exactly one of the examples; comparing different bikes to buy. They could both look up the bike specs and geometry online and tell me what the 1 degree difference in head angle or 5mm difference in reach would feel like to ride. They both did really well.
But I used them only (with cross checks) because I was fairly sure they were giving me unbiased info. As soon as the "discovery" phase of this shopping research becomes polluted with adverts, the product becomes much less useful. The same as "no one trusts online reviews anymore".
Having used ChatGPT several times for specific shopping it always recommends components that don't work together well and misses relevant context. I wouldn't trust it anymore
Its too late. Marketplaces and storefronts are neck deep in slop and generated content, with information that is so derivative, unhelpful, and constructed with get-rich-and-get-out motivations at every step. This is just another layer of obfuscation and opportunity for hallucinations to manifest themselves into the models.
If the information being consumed is biased because its sponsored content or whatever, then we may as-well just let OpenAI run their own ads platform with responses. At least then they can take some responsibility for it.
They have to introduce human oversight somewhere.
It reminds me of what was ultimately the solution to gold farming in WoW; Blizzard had to start selling it themselves. The system had been gamed, it wasn’t solvable through engineering. Botting is a human problem.
Can we just take a breath and think shit through instead of creating solutions to problems to solutions to problems to solutions?
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[ 3.9 ms ] story [ 34.6 ms ] threadThe terms are: Answer Engine Optimisation (AEO) Generative Engine Optimisation (GEO)
(s>z for American cousins)
https://digiday.com/media/wtf-are-geo-and-aeo-and-how-they-d...
Reddit shilling, but with content that tries to very specifically fit questions that people will ask AI. If there aren’t a lot of sources available, you can get AI to play back your desired answer almost verbatim.
These are probably the state of the art of methods which are not straight up blackhat spammy stuff.
Still not getting it?
I recently used Claude and ChatGPT for exactly one of the examples; comparing different bikes to buy. They could both look up the bike specs and geometry online and tell me what the 1 degree difference in head angle or 5mm difference in reach would feel like to ride. They both did really well.
But I used them only (with cross checks) because I was fairly sure they were giving me unbiased info. As soon as the "discovery" phase of this shopping research becomes polluted with adverts, the product becomes much less useful. The same as "no one trusts online reviews anymore".
If the information being consumed is biased because its sponsored content or whatever, then we may as-well just let OpenAI run their own ads platform with responses. At least then they can take some responsibility for it. They have to introduce human oversight somewhere.
It reminds me of what was ultimately the solution to gold farming in WoW; Blizzard had to start selling it themselves. The system had been gamed, it wasn’t solvable through engineering. Botting is a human problem.
Can we just take a breath and think shit through instead of creating solutions to problems to solutions to problems to solutions?