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Stock at all time high makes no sense.
Surely any time their sales has good growth somewhere, you'd be sharing similar stories about that positive news, right? Surely.
The two likely factors are Chinese EV imports and Tesla association with hard right wing and Nazi ideology in buyers minds.
Europeans have still not forgotten the impact of WW2. Musk sieg heiling on live TV (twice!!!) is not something they take lightly. Tesla sales of cratered over there, rightfully so, because of his completely unforced error.
While Musk's antics and politics definitely have a part to play, it's also obvious that Tesla hasn't innovated nearly as much and their cars are becoming outdated in an EV landscape of constant innovation. Their last big play (The Cybertruck) was horrendous both in design and execution.
It's baffling to me that TSLA shareholders can see their CEO's antics (Nazi salute on global television, DOGE, splitting time between idk how many companies, being erratic on Twitter, committing securities fraud ("funding secured")), and still decide that this clown is the right man to lead the company.

I just can't get myself into a mindset where that makes sense.

I would mention a few non-political things:

- their cars keep on "deprecating" controls, such as turn signal and drive select stalks, mechanical door releases, defog, dashboard and other critical controls. unsafe and a cheapo move.

- the model y looks ugly now, especially lighting. the older version looks nice, and was a best-seller.

- cybertruck

all of this just hands market share over to the competition, which has appeared.

They put the drive select stalk back after feedback, and they never had a dashboard on the 3 and Y (I have a Model 3 and it works fine without one).

Can't speak for defog or mechanical door release, I haven't noticed either, but would be shocked if they are gone as they both seem like they'd be legally required. Defog in particular would be bizarre to remove from a car, especially given it's just a mode of the A/C.

from what I can tell the s, x, 3 and truck have no stalks. The y has a turn signal stalk. I read there might be an official way to get a turn signal stalk on a 3.

my opinion: a decent car would have a decent set of stalks with dedicated controls at your fingertips, like various light controls, various wiper controls including non-ai interval, turn signals, drive select. and a dashboard for status, and other settings (not critical controls) on center screen.

You would never guess this while driving around in my small European country. The amount of Teslas is baffling and I still see very new ones every day.
> Meanwhile, Tesla's Chinese competitor BYD (BYDDY), which sells a mix of pure EVs and hybrids, reported sales jumping 207% to 17,470 units sold in Europe. Another major China rival, SAIC, saw sales climb 46% to just under 24,000 vehicles sold.

From January to October this year, BYD has already sold nearly 140,000 units in Europe, an astonishing increase. Even setting aside people’s personal feelings about Musk, the main reason is probably that Tesla no longer has much competitive advantage. The BYD he once openly mocked with “have you seen their cars?” and laughed about by end up completely defeating Tesla in the European market

Personally, the one I most want to buy in the future is the Yangwang series, even though it’s very expensive. Or the series that comes with the drone feature.

> the main reason is probably that Tesla no longer has much competitive advantage

Yep, I think Tesla simply squandered its clear advantage and slowed research and innovation, while everybody else was accelerating.

I sat in one of the first BYD a couple years back, and for all the mocking of Tesla quality standards, it was a rattle fest, I thought I'd never buy one for sure. But if there's one thing I really appreciate about China is the ability to iterate stupid fast and make it totally about business, zero emotions. Car rattles too much? We'll fix it.

Forward to last year when I took an Uber in London which was a BYD Seal: dead silent, spacious and good looking, and they keep improving the hardware. The brand is back on my possible next-buy list.