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I live in London and attended several Olympic and Paralympic events. They were hardly 'ruined' for me.

I saw hundreds of thousands of people having a good time, cheering on teams and interacting with visitors from other countries.

Likewise. I went to tw Olympic events, and watched the athletes. Both were excellent. I don't think I gave branding or copyrights a second thought.
Greed killed the Olympics. The downfall began in Los Angeles 1984.
This article ruined the Olympics for me, at least until they get their act together. I had heard a lot about the points made while the games were going on, but it didn't feel like swallowing the pill I just swallowed.
Obviously some major problems with copyrights in the Olympics but "ruined"? Come on...
"the local butcher who has put out his meat in an Olympic display"

That is all.