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> ...expected to raise millions of euros annually to fund an overhaul of the famous gallery.

Jokes aside (eg, 'guess they have to be able to buy back those stolen jewels somehow!') they have been strongly criticized ('inadequate security systems and ageing infrastructure') and it sounds like an overhaul is well past due. Honestly, $40 to enter the Louvre is not too bad. Expensive, but it is the _Louvre_ and is probably the most amazing museum in the world.

The fact that the price is being dramatically raised to the grand total of $37 says more about how fantastically cheap it is to visit the Louvre currently. They could easily double that and not see any noticeable decrease in ticket sales from tourists.
I think the best solution is to have a dynamic pricing within reasonable brackets, like 10-100€
The article does not comment on it, but the non-EEA scoping here is almost certainly because of EU law outlawing discrimination between EU member states (and which is extended to the EEA also). They probably would have made it discriminate against non-French tourists if that were not illegal.
As a non-EU tourist, I say this is good.

I actually keep the museum tickets and city passes as a trip souvenir. I have them for the Louvre, Musee D'Orsay, RijksMuseum, Mauritshuis, the MC Escher house, Vatican Museum, Uffizi Galleria, the Museums' Pass from Vienna, the Guggenheim in Venice, Vasa and Swedish History Museum, ...

Trying to recoup their recent losses? Doesn't feel right though to make a distinction based on country of origin. What about "égalité"?
>> Doesn't feel right though to make a distinction based on country of origin

If it is not right, why every country on earth is doing it?

Must be to pay for all the stolen treasures.