I can sympathize but the comment that “This commercial single-handedly ruined my Christmas spirit” is insane to me. Who cares so much about advertisements lol.
AI is deeply unpopular with a large and very vocal fraction of the population. It's reflexively just "slop" to them. (And, on Twitter, I keep seeing people praise content, learn it was AI-generated, and immediately pivot to outrage.) As such, it's reputationally risky for brands to use AI-generated resources in any public-facing project, and this situation is unlikely to change any time soon. Marketing managers need to realize this.
The real issue with these tools is taste. Most business people/clients have poor taste and they need creatives or engineers etc to actually rein them in, then produce the great work they need, gained through years of experience, and taste refinement .
The AI tools can produce the work, the quality can be good but taste is lost as the professionals are removed from the process.
There’s a quote I can’t remember the source of… “anyone can have an idea but not everyone can execute on it.”
AI gives the illusion you can create your ideas and compete with actual professionals
It looked like the preview to an upcoming horror movie. Flash through a bunch of scenes where the world is suddenly bizarre and everyone is acting strange.
It's surprising to me at how hard companies are pushing AI when it's in such a poor usability state.
I was trying to sign up my step dad to SiriusXM (he wanted it) so I called their phone number. The first interaction with the company is them saying you are speaking to an AI and to ask what I'm trying to do. So I said something like "I'd like to sign up for a new account but have a question about the promotional price". It said it couldn't understand the request and I had to repeat things a few times until it gave up and sent me to a human where the question was resolved quickly but it took minutes to reach a human.
It's wild to me that companies are putting AI at the top of their sales funnel.
Are you seriously comparing a half minute ad with something that's five times longer at two minutes and half? Way too expensive for tv and way too long anyway. I think it's longer than the average TikTok video.
The fact that we are talking about it here (and offline - had that discussion with a colleague) means that they are getting what they want --> attention
> However, we notice – based on the social comments and international media coverage - that for many guests this period is 'the most wonderful time of the year'.
Cringe. I suspect the same people who needed social comments and international media coverage to figure out that Christmas might actually be a nice time for some people are the ones who decided that video was appropriate in content and aesthetics. Also, that quote reads a bit like a machine desperately trying to understand humans.
I always wonder about the truth in, “No advertising is bad advertising.” I think you can have bad advertising that isolates customers but this doesn’t seem to cross that line. We’re all talking about McDonalds now after all.
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[ 2.4 ms ] story [ 44.1 ms ] threadI now see that is mainly targeting Creative Work, and it's really really sad.
I think we as humans find joy in creative work and it is frustrating that we as a collective decided that is the thing we will take away from humans.
The AI tools can produce the work, the quality can be good but taste is lost as the professionals are removed from the process.
There’s a quote I can’t remember the source of… “anyone can have an idea but not everyone can execute on it.” AI gives the illusion you can create your ideas and compete with actual professionals
I was trying to sign up my step dad to SiriusXM (he wanted it) so I called their phone number. The first interaction with the company is them saying you are speaking to an AI and to ask what I'm trying to do. So I said something like "I'd like to sign up for a new account but have a question about the promotional price". It said it couldn't understand the request and I had to repeat things a few times until it gave up and sent me to a human where the question was resolved quickly but it took minutes to reach a human.
It's wild to me that companies are putting AI at the top of their sales funnel.
> “It’s never about replacing craft, it’s about expanding the toolbox. The vision, the taste, the leadership … that will always be human,” she said.
> “And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”
That response sounds like it was written by ChatGPT, which is a fantastic piece of tone-deaf irony from the creators.
Beautiful visuals, beautiful story telling, an actual message... ads can be more than "consume our shit"
It's lame but it works
Cringe. I suspect the same people who needed social comments and international media coverage to figure out that Christmas might actually be a nice time for some people are the ones who decided that video was appropriate in content and aesthetics. Also, that quote reads a bit like a machine desperately trying to understand humans.
It reminds me of Apple’s Crush! commercial: https://adage.com/video/crush-ipad-pro-apple/