"Traffic is not enough to make any real money"
I found this phrase while reading this thread:
http://news.ycombinator.com/item?id=461296
Do you think this is true? If so I am wasting my time.
http://news.ycombinator.com/item?id=461296
Do you think this is true? If so I am wasting my time.
6 comments
[ 4.0 ms ] story [ 21.6 ms ] threadThe "profit objectives" part of that is pretty important. What do you consider "real" money. On the low end, there are a lot of people making salary-level income on content driven sites + adwords. Personally, I'd be pretty happy with that as a start (freedom) and go from there.
If you have tons of traffic, but you know nothing about the audience, you will get very little money for your ads. Why do you think the washingtonpost.com has to run ads for home refinancing and mesothelioma ambulance chasers? Because there aren't many advertisers willing to pay a premium to target "any schmuck reading the newspaper."
Advertisers aren't stupid. CPM rates have basically been comditized unless there's something special about your site or your advertising model/targeting.