Ask HN: Why isn't there competition to LinkedIn yet?

good idea, let's build it! The only two others are really:

https://www.xing.com

https://www.angellist.com/

Network effects

I'll think out loud... There is a mix of users: (a) individuals (both free and premium); (b) hiring organizations; (c) intermediaries. How much of LinkedIn's revenue comes from the different user types?

It feels like Linked has somewhat "perfected" the social-media-as-networking business model. To me, it looks like another enshittification. But to investors, it probably looks like successful optimization. Ergo, I would not want to try to start a business to "outdo" LinkedIn.

This leaves me wondering, what other business models exist? What would have to happen for each of these other models to have a decent chance of taking off?

Linkedin is less of a job portal and more of a Social Network for the workplace. For the job portal, its more popular in tech but not the first stop for other industries. Which one are you trying to dethrone?

The core problem that LinkedIn solves has nothing to do with all the "social media" style content that plagues the platform. It is a long-term rolodex to be able to talk to former co-workers, while also getting contacted by recruiters (double-edged sword that that is), and for that purpose works just fine, even allowing you to ignore the other warts.

So if you were going to build a competitor, you'd need to get everyone who has built a profile on linkedin and built a 20 year rolodex of their network to all migrate away.

I'm not saying it cannot happen, I'm saying it is not a tech problem, so building a new flavor of the same app and hoping it wins out is an even higher-risk bet than most startups, and therefore does not fall into most people's risk tolerances.

Competition in... what? I fail to see what LinkedIn is and what their purpose is. The default feed is AI slop.

Just needs someone to build it and grow it

This can be done in many other fields or places where people are wondering why there isn't more competition

I think this question gets asked periodically, but in addition to all the other answers, it's worth noting that LinkedIn essentially "stole" everyone's address book by tricking people with dark patterns[0] before people were readily catching on, it's not like they grew organically on merit, although they've since sort of needed to find a plausible reason to exist. So a competing service would just have to do the same; trick people who sign up into importing their entire LinkedIn contact list, scrape all of the available secondary connections and tell each of them that ___ is already on the platform, and then make it seem like if they're not on this new one, their career will stall.

The question of an alternative to LinkedIn is like asking if there's a better hell with less satan (but that may be a bit cynical)

[0] https://time.com/4062519/linkedn-spam-settlement/

Network effects and an as-yet insufficient friction to leave en masse has kept LI in a semi-moated space.

There have been competitors, but they are either niche (Zerply) or more regionally specific (Xing, with its focus on following EU data sovereignty laws) or the latest trend, AI-enabled agentic recruitment, which as yet has no real track record.

Fear of missing out, network effect, etc.

I personally never opened an account, do remember seeing ex-colleagues exaggerating their job descriptions, titles, etc It looks quite fake to me. But I wonder what could have happened to me if I had an account 10, 15 and 18 years ago.

Like any new social network, the first question to answer is: how do you make it useful -without- the social layer?

Instagram did photo filters.

LinkedIn did digital résumés.

Strava did activity tracking.

It's not zero sum. But if you're going to replace LinkedIn, you need to ask yourself: why would someone want a -new- digital résumé?

By the way, these things already exist, albeit in a more niche capacity, which is a good thing. GitHub is LinkedIn for programmers. Behance is LinkedIn for designers. X is LinkedIn for AI scientists :). Etc.

There are companies out there re-building / replicating the graph as we speak. Think they have to wait until it has a strong network effect / tipping point dynamic before it can come out publicly as such though.

You can hardly beat the first one to market due to momentum, time, data, user base ...

LinkedIn flipped the job hunting from job offers DB to CVs DB with networking aspect and added jobs and more social aspect later.

On the other hand, the web is insanely oversaturated and in the end everything turns to steaming pile of shit because of it. so even if something new came, it too would suck sooner or later.

Same reasons there is no competition to facebook either (even though google tried and failed)

Unpopular opinion maybe, but I would say because the market and product are "meh". Can you make it less "meh"? Maybe. Who's motivated enough to try this? I have enough hate for it, but not enough passion to take a crack at solving it if you get my point.

In Japan, Wantedly is more popular.

OT but still about linkedin. I wonder if somebody could help me figure this out

I have a new email account on my own domain. For the sake of this discussion lets pretend my domain is MYDOMAIN.com, but keep in mind my actual domain isn't some words put together that a human could conceivably guess.

Just now I got two confirmation emails from linkedin. They read as usual:

    FIRSTNAME, your pin is XXXXXX. Please confirm your email address.

("FIRSTNAME" is not my first name, it's some other person's, presumably.)

I received these confirmation emails on NEVERUSED@MYDOMAIN.com where NEVERUSED is some string that I've never used before anywhere.

What is going on here?

> It seems there are many solutions for social media these days, but only one LinkedIn.

I'm not sure that's actually true. We have a lot of different social media applications but they all mostly serve different purposes or different demographics. Where is the direct competition for Facebook? For Instagram? For Reddit? Maybe only Twitter has what could be considered real direct competition in purpose and demographic.

What are we "putting up with" and what problem are you trying to solve? LinkedIn works because it provides value. Competition doesn't just appear for fun; it appears because there is differentiated value to be captured.

So once LinkedIn stops providing the value that gives it its dominance, and/or someone finds a way to deliver more value, you'll see your competition. That's your answer. Seemingly nobody has found a good enough angle or opportunity,

And FWIW, sure the network effect is hard to replace, but not even close to impossible. Just ask the dozens of other social networks that have fallen from greatness. It just means a competitor has to deliver outsize value to overcome the inherent network effect that they're competing with.

Something hosted on Atproto would be nice

Why is there strong competition for every other social media site? This seems to come down to a few market dynamics: 1. The major influencers who adopt it and bring their followers 2. New networks bring new leaderboards which attract the next generation that has zero equity on the existing sites 3. Regular engagement is critical, otherwise every network faces a death spiral 4. Engagement required to drive ad revenue

LinkedIn is notable for not being affected by these: 1. There are no major influencers (though they tried.) The most influential person on LinkedIn is very close in value to the median software engineer 2. There are no significant leaderboards (though they tried.) Few people care how many followers others have 3. Regular engagement doesn't matter, because it is still the Schelling point for irregular life events (ie needing a job.) 4. Most of their revenue comes from subscriptions for recruiters, so the lower engagement is not an existential crisis.

LinkedIn is an always-on jobs expo pretending to be social media. Even the executives think they are social media. They are actually something else.

Some angles to compete: 1. Build better data for an underserved segment. Obvious choice is SWE, but MSFT owns Github as a firewall here. Another candidate is the top 1% of executives: they might be the major influencers that haven't been activated yet. 2. Build an identity layer that mitigates risk of fake job seekers. LinkedIn has halfheartedly tried this but their inertia might be an opportunity. 3. Build the Github for other segments: the verifiable portfolios that show real work. 4. Build a frontrunner to the hiring pipeline. If every star candidate can be identified three months before they start looking on LinkedIn, the recruiting system there will fall apart. 5. Build the workplace social media network that users actually want to use daily. LinkedIn failed at this, and their effort indicates they see the risk of disruption coming from here.

Some existing companies that are on the right track: 1. Slack. Already owns DAU for work, well-funded, competes with MSFT in many domains. 30% confident they've considered moving into this space, but Benioff getting AI-pilled will slow it down. 2. Behance. Owned the market for designers, sold to Adobe, game over. 2. Glassdoor. Useful data that LinkedIn doesn't own, but they seem to have embraced the Yelp business model instead. 3. Fishbowl. Daily engagement solved but they've backed into a local maxima. 4. Upwork. Stuck with low-end brand that will prevent them from winning this market. 5. X. Has all the pieces except for a leader who cares about a jobs board. Would need a certain kind of leader for their jobs product to get it to win. 6. Every other talent startup: fighting for the right revenue, but they almost always approach it from the transactional staffing model or the ATS subscription model. Would need someone to buy all of them up and launch a network with 100M profiles on day one.

yes actually there have been a few attempts: https://en.wikipedia.org/wiki/WayUp and https://www.productreleasenotes.com/p/what-happened-to-polyw... were 2 stories i've been closer to. you might argue they are not direct linkedin competition, and yes thats the point, you have to have a new angle to disrupt linkedin, but don't doubt that all their investor pitches included a "step 3. become new linkedin"

its ofc just hard to start and grow any social network and the default is death, but i think perhaps the more interesting answers are:

1) hiring is the one area where you want longevity, expertise, trust, and linkedin just had the most time to build that up on both the platform side and in terms of the people available on it

2) linkedin actually DOES put a lot of effort into Sales Navigator and other recruiting tools that basically all other social platforms halfass. so even though you and i may not love linkedin, it is the only platform to treat salespeople and recruiters with any form of love and respect, and you should not be surprised that it does well accordingly despite it's obvious flaws.

LinkedIn suffers the same thing facebook does.

It started out as sort of digital resume website where you could also build a network, but ultimately devolved into a social media slop platform.

Kind of like with FB - the feed now consists of 0.01% stuff that I actually care about. It's bots and sales as far as the eye can see.

But, then again, you can't become a billion dollar platform with all that junk.

The biggest sites have won, period. More or less the full population is on them now, and they're largely made up of people who are passive and docile. When it was a higher ratio of enthusiasts and early adopters, there was ambition to seek out new sites. But at this point, the inertia is too much.