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For things like my personal blog I don’t really need complex analytics, just page views is fine so I’m using goatcounter which has been really great so far. It has all I need and nothing more.

https://www.goatcounter.com/

> Finding a modern alternative to Matomo

And not a hint on why.

> Matomo has barely evolved in terms of UI, and it feels pretty dated now

It's so sad what my Phillips screwdriver barely evolved in the last 100 years. D'oh!

> It has a few gotchas like this weirdness around updating it in its Docker image.

I'm just clicking the update button in the web UI and waiting a minute.

> Umami is a NextJS app with PostgreSQL

Aaaaand? It would be somewhat understandable if you ran metrics for the hundreds of sites. But you only have two. So - why? Why is this even matters for you?

> no plugins

Ah, the famous 'but I don't need MMS [despite everyone in the world uses them]' line of thinking. BTW you could, you know, just not installing any plugins in Matomo - it would be effectively the same result as not having a plugin support in Umami.

> reduced feature set

Five years ago? Maybe. This is one of the reasons I didn't bother with repairing it when my installation quietly died on itself. But looking at the current list it's hard to say Umami has 'a reduced feature set'.

> that their Cloud hosted version has an import feature, but it’s not open source

And a hard pivot to the 'cloud-first' was another reason why I decided not to bother with Umami anymore. It was heavily advertised as an open source and open source alternative to the other solutions on the market and now you can't even find what you can self-host it on the front page! Of course if don't count . Contribute . as a such description. No mention of self-hosting on Pricing at all.

> Now, I’m free to say goodbye to Matomo, and save resources.

How much resources do you save?

Overall I'm glad what you found a way to preserve the data instead of just throwing it away - and even shared the story and tools to everyone.

i dont get backing up analytics data of 10 years, its bit unusual.What is the utility of it other than research? i have also not seen commercial analytics providers, providing data retention beyond 5 years.
It's for my blogs, so it's mainly just for fun :) Seeing what's read over the years.
Don't use analytics provided by third parties. Some (many?) people blacklist Google Analytics and other tracking tools at the DNS level or through browser extensions. As far as I am concerned, I consider it as malware running on my machine, and will not allow it. Do your tracking server-side if you must.
What's wrong with the PHP stack? I also use it for my UXWizz platform, which is sort-of a more modern Matomo, and it has worked great so far, very robust and almost no security or upgrading issues (I don't use composer though or external packages, I simply have all the libraries directly in my repo).