Tell HN: Google ignores English searches and forces localized results
I’m based in a non-English-speaking country, but I regularly search in English, especially for technical topics.
My Google account, my laptop, my phone, my interface language, and preferences are all set to English; only my physical location and payment methods are local.
What happens is that Google increasingly returns localized results in my native language and aggressively applies automatic translation.
Some concrete behaviors I’m seeing:
- Queries written in English still prioritize pages in Portuguese, even when equivalent English sources exist.
- Reddit results are often force-translated instead of linking to the original English content.
- “AI mode” responses are always in Portuguese, even when the prompt is clearly in English, with no visible way to force output language.
- The UI offers a choice between “Portuguese” and “All web,” but selecting “All web” doesn’t reliably return English results nor disable translation.
- In practice, explicit query language seems to be overridden by inferred user preferences (location / account language).
I’m curious whether others are seeing the same behavior, and whether there’s any way to restore search to become 100% useful again; or what are you using since this really limits search results, especially for technical things.
37 comments
[ 3.6 ms ] story [ 50.3 ms ] threadBut really, Google has been defaulting to a language based on GeoIP data for a long time now.
Some times I need to switch to Spain, or Japan, or just disable it due to geo blocking. I use Mullvad, which makes this easier, but TBH the main practical use of my VPN is what you mention, I never want results in Japanese and Google is very bad at getting the hint.
The worst one I keep noticing is MDN, I know there's an article in perfectly fine English but why am I always redirected to the local language one? That's not even location-dependent.
https://searx.space/
Your problem start here. Don't give Google your phone number, location, or payment information. Google is a monstrous surveillance machine. If you can't do without Google search for some reason, at least use a VPN or Tor.
Though I primarily use Kagi now.
e.g. If I search "world's best pizza" the top Google result is a random local pizza joint that isn't even top-5 in my medium-sized city (but who have included "worldsgreatestpizza" in their long URL), and then a bunch of Facebook results. Kagi's top couple results are sites with rankings of (ostensibly) the world's top pizza restaurants.
also https://www.google.com/?hl=en might be effective
ETA: https://www.google.com/advanced_search appears to give options for tuning your language and region in the search results. I haven't used it personally in ages, but it may give you what you're looking for.
My theory was that Reddit was shotgunning LLM-translated versions of posts at Google in a bunch of languages to increase hit rate. Maybe Google's really at fault.
Pretty soon it's going to be impossible to find anything on Google thanks to all the transparent autoensloppification of everything, everywhere.
https://www.google.com/preferences?lang=1
YouTube is the worst offender these days. I get Portuguese videos auto-dubbed to English and vice-versa even though I can understand both and with no way to disable other than account switching.
It also can't tell Portuguese from Spanish in search queries.
It's very annoying. Put this in a search query to filter them out: -inurl:?tl=
Some people may want translation, mostly people that only speak a single language. But for most bilingual people, being forced a translation (a lower quality one), is a worse experience. I'm surprised that no one at Google has pushed back this anti-user behavior. It is like no one at Google knows more than one language.
The worst part is when traveling. Google ignores the browser settings, so it throws me Japanese or German website, even if my browser settings clearly says English then Spanish.
The result is an Italian cooking demo where the chef exclaims “MULTA BENE!” and the AI voice deadpans “it is very good.”
I’m sure it’s even more annoying when you’re bilingual and can’t turn it off.
This isn't a coincidence. I'd bet this is so they can inflate their adoption numbers to justify further involvement in the AI race to their shareholders.
Which, to me, is a very string sign that we're in a massive "solution looking for a problem" bubble. We've been there before. We know how it ends.
Though I suspect this won't last once LLMs start inserting ads and promoted content into responses.
Other people might have given more credible information about how to fix it but I am on duckduckgo for 2 years now and I seriously love it and It doesn't have any of these issues.
If your workflow allows so, definitely give duckduckgo (Or other private search engines like brave,startpage,ecosia etc.) a try as well.