It's very hard to accept criticism; very hard. But OP's view is the mature, thoughtful way to go about it. Some people are going to be mad-as-hell, and they just will be. The analysis and advice is good. The initial response from the founder wasn't great and because we all like rooting for the underdog, there was a pile-on. Bad on us.
But, just to see how accepting criticism works, it wasn't Dostoevsky who had that quote about happy families, it was Tolstoy. :-)
The underrated trick here is separating “signal” from “status game.” Even hostile reviews often contain one actionable invariant (“this workflow is brittle”, “pricing feels dishonest”), and the rest is just the reviewer performing for an audience. If you respond only to the invariant (and maybe ask one concrete follow-up), you de-escalate without rewarding the theatrics — and you also create a public artifact future users can trust.
We have more users than everyone you just mentioned (combined).
That's my favorite part. When an organization dominates a market, it's possible that they're so much better than the competition that the market has full-force chosen them, but that's almost never the case. Usually, it's because they've managed to avoid an open market all-together, (e.g. through exploiting intelectual property protection, byzantine compliance requirements, exclusive contracts made without concern for end users, etc…) and there's no need to make the product good, making it far worse than all of the competition (combined).
In my experience, haters are some of the most passionate users, if you can do even the smallest thing to demonstrate a desire to improve, they'll often be huge advocates over the medium term.
I was working at a startup and we got some frustrating and hostile feedback from a user, I responded by acknowledging the issue and sending them a beta build that attempted to fix their issue. (it did not, but...)
Just reaching out and trying to engage made an enormous difference. They ended up contributing significantly to isolating and fixing that specific bug and others in the future, and referring us a few customers to boot, if I remember correctly.
I think an important thing to add is that users don't always know how to properly complain. So a difficulty is figuring out what they actually want. They're on the outside looking in, so don't know all the details but they can express that they have a problem. It can often be hard, and frustrating, to figure out what that problem actually is but if they're communicating then it is usually not too difficult to diffuse the situation. As long as they feel you are trying to understand.
Another part is that we're breeding a society of Karens. "The squeaky wheel gets the grease". The wheels not squeaking aren't getting regular maintenance or care. No one is incentivized to ask nicely but people are strongly being incentivized to scream. To generalize outside software: a loyal customer gets standard service but Karen gets a discount or something free just to make her go away. It's natural that we do that but it's the wrong reward system. When you reward a dog when they stop barking they only learn to bark.
You have to be careful in that your haters may not be representative of your overall population. Optimizing the product for them may create a worse product for everyone else.
Meh, CEOs response was bad, but I hate people with a burning passion when they express feelings like that about a product. Just stop using it and walk away and stop making it harder for other people to live. If you want to offer feedback then lead with that.
I find the things I hate the most are the things that I want to like. What I hate specifically is the disappointment of seeing ‘bad’ when I expect ‘better’
I work in a big company where everyone knows how to "accept criticism". What they don't know is how to fix the problems. The company here had a tweetfest, then a blogfest, then an apology fest. Did they even consider sitting down with a glass and looking at the product?
The fake apology at the end makes this quite funny.
"I was just protecting the team". "I learned many lessons". Etc.
Good at marking this as a company to avoid.
Even the CEO's "apology" is pretty bad. He still finds a way to take shots at the original poster saying his original message was inflammatory (could also be read as how I'm justified in my response), that "he started it" and that the team was "spoken down to or treated dismissively" which they weren't. All the original feedback was about the project and was not directed at specific individuals.
Complaints are amazing! I've said for years that you know you're succeeding when people start complaining. Complaints are a sign that users see something potentially valuable, and are frustrated that they can't get there. Even if you can't prioritize the fixes that would be required, you should still embrace them.
I often read reviews of places and things I'm even tangentially interested in. As a user, there's little more unprofessional to me than a company replying to negative reviews with anything but an apology, or offer to help or do better.
So many places, especially local ones, take every sub five star review as an insult and invitation to argue. I'm actually shocked by the percentage of places that do this. It drives away my business, and I can't be the only one.
Even not replying at all is a better strategy, IMO.
Sure, you will inevitably run into people who are impossible to please. However, for the most part, the vast majority of the people who have a complaint are taking the time to attempt to communicate with you or your company about a need you failed to meet. This can be something that's broken, not implemented or done badly. In all cases, they are motivated by wanting to fix the problem for themselves...which is likely to fix it for lots of others who might not be as vocal.
I feel like millenials are kind of programmed to think that the customer is always right (or at least that this is the only stance you should take).
Will some younger generations think that the world is better off without the people who think that screaming at people is OK as long as you are a customer?
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[ 2.5 ms ] story [ 64.2 ms ] threadBut, just to see how accepting criticism works, it wasn't Dostoevsky who had that quote about happy families, it was Tolstoy. :-)
I was working at a startup and we got some frustrating and hostile feedback from a user, I responded by acknowledging the issue and sending them a beta build that attempted to fix their issue. (it did not, but...)
Just reaching out and trying to engage made an enormous difference. They ended up contributing significantly to isolating and fixing that specific bug and others in the future, and referring us a few customers to boot, if I remember correctly.
Another part is that we're breeding a society of Karens. "The squeaky wheel gets the grease". The wheels not squeaking aren't getting regular maintenance or care. No one is incentivized to ask nicely but people are strongly being incentivized to scream. To generalize outside software: a loyal customer gets standard service but Karen gets a discount or something free just to make her go away. It's natural that we do that but it's the wrong reward system. When you reward a dog when they stop barking they only learn to bark.
No. It does not. It does not understand anything. Stop anthropomorphizing bots!
If I reach out and say "I love that your product does X & Y, but it would be helpful if it also did Z", please don't reply with "Nobody needs Z."
Tell me you will look into it, or it's out of scope, or hard to implement, or literally anything other than calling me a nobody.
So many places, especially local ones, take every sub five star review as an insult and invitation to argue. I'm actually shocked by the percentage of places that do this. It drives away my business, and I can't be the only one.
Even not replying at all is a better strategy, IMO.
It’s interesting how quickly criticism cools when ownership is taken instead of resisted
Thanks for sharing.
Listen.
Period.
Sure, you will inevitably run into people who are impossible to please. However, for the most part, the vast majority of the people who have a complaint are taking the time to attempt to communicate with you or your company about a need you failed to meet. This can be something that's broken, not implemented or done badly. In all cases, they are motivated by wanting to fix the problem for themselves...which is likely to fix it for lots of others who might not be as vocal.
I feel like millenials are kind of programmed to think that the customer is always right (or at least that this is the only stance you should take).
Will some younger generations think that the world is better off without the people who think that screaming at people is OK as long as you are a customer?