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Unrelated to the articles main content I found this funny:

  The wave of experiments comes as the world’s largest professional network is recording huge traffic gains, making it a larger nexus for job hunters and business owners. Posting is up 15 percent year-over-year, while comments have surged 24 percent, the company said. 
I wonder what could possibly explain a big increase in posts and comments last year?
So ... this may explain dating apps where men masquerade as women but talk to men!