"Nvidia’s GeForce RTX 5090 launched with an MSRP of $1,999 in early 2025. Since then, retail pricing has diverged sharply from official launch levels. Listings and price surveys across major U.S. retailers such as Best Buy and Newegg now commonly show RTX 5090 models priced in the $3,500–$4,000 range, particularly for higher-end board-partner designs, reflecting tightening supply and rising component costs. Industry commentary suggests that, if current memory pricing and allocation trends persist, effective market prices could move closer to $5,000 over the course of 2026."