Moving from LA to SF will definitely give you a sticker shock. I used to buy nice large burritos in DTLA for $10 flat as recently as 2024. That's with tax. Later that year in SF a nice sandwich in random bodegas would cost well over $20(with tax). SF is probably the most eye wateringly expensive city in all of US. It definitely beats NYC.
Feels like SF is over-exposed to specifically the OpenAI bubble/valuation popping. Outside of Mission Bay and SoMa, consumer spending and transit activity is still largely below pre-pandemic levels.
People in SF have more money (on average) and so those selling things there price higher. Compare the average salary for $jobdescription in SF vs Minneapolis. The entire (very small) region has been a bubble of higher income and prices for a long time and is getting worse. It feeds on itself like a ratchet.
It's funny watching people in this thread talk about food in LA being so much cheaper than in SF, because in my humble experience LA is also quite expensive compared to pretty much everywhere else in the country.
I'm not quite sure what official inflation index measures but you can get rough estimate of how much value dollar lost if you compare prices of bitcoin in dollars and euro at the beginning and the end of the year.
More concretely, if you converted 1btc to euro or dollar at the beginning of the year and back to btc at the end, how much fewer btc you'd end up with if you went through dollar as oppossed to euro.
If you shop at tech bro places you will get tech bro prices (I blame Mission Control). For example, Taqueria Cancun on 19th as mentioned versus other options a couple blocks east or south, or in the parts of SF that have remained Latiné.
Furthermore, a lot of these places continue to give an ethnic discount - especially when paying in cash - because someone of the same ethnic group will most likely remain a repeat customer and can induce negative WoM in tightly knit ethnic communities.
This tracks with.... basically everything except the official numbers. I routinely see people who record their grocery prices finding increases that start in the 40% range. Certainly true for soda and snacks in my experience.
There's a new second-order concern where I'm now alarmed by low prices. For example: I have no idea what johnsonville did to keep their brats at $4.99 over the past 5 years while the more local ones shot to $9-11, but it makes me grossed out and skeptical.
As the article notes, opposite effect in tech. I was perusing ipad mini and mac mini yesterday and couldn't believe what I paid $500 for in 2021. The amount of apple you get for $350 on the refurb market is absolutely batty. You can get a shitty intel mini for well under 100 bucks. Tempted to start slinging them around like chonky raspberry pis.
> And for San Franciscans, the price on the menu is rarely the price you pay. Add in sales tax, a default 18-20% tip on the tablet screen, an SF Mandate or Cost of Living Fee, and 8.625% sales tax. Soon that seemingly cheap $15 lunch might be $20.
This is a key metric that the article doesn't properly account for when it comes to food prices. The asshole restaurateurs got an exception to the anti "drip-pricing" law that required all fees to be rolled into the listed cost: https://oag.ca.gov/hiddenfees
So, ehhm, yeah, I sort-of question the data in this article. A US$5.50 burrito in Downtown SF in 2014? Nah... even Taco Bell takeout was already more expensive than that at the time.
Also: sure, some places overdo it on the pricing: I distinctly remember walking out of a Rotterdam (somewhere in The Netherlands) establishment due to them charging 25 Euros for a lunch sandwich, like 2 decades ago, despite this not being a fancy place at all. No inflation in sight, just greed and/or an inability to read the target audience...
The other thing i've noticed about burritos is that more places take card or apple pay now. When I moved to sf in 2015 many of them were cash only, same with bars. I always assumed some amount of cash was being shuffled under the table.
I did something similar with restaurant prices 2 years ago. I would pick a random restaurant, and look at user uploaded photos of the menu. It was wild to see several places raise prices 2-3 times in just one year!
Last year I attended the Game Developer Conference in San Francisco. This is a global event, in which people coming from different countries gather together to showcase their projects, chasing the dream. Many are independent developers, looking for the opportunity or investment that could change their life.
To me, the fact that crêpes were sold at 20$ and cans of coke at 10$ at the event was a shame. The organizers turned what was once a great event to bring everyone together into a way to scalp even more indie game developers. The price to partecipate as a company was so high that even big names boycott it.
The article claims "a burrito that cost $5.50 in 2014 is now $13.95" but I just checked one of the better SF Mission taquerias that has a web site with prices (Papalote) and used the Way-Back Machine and a carne asada burrito was $9.10 in Jan 2014 and is now $13.75. That's only 1.5X not 2.5X increase.
According to the BLS CPI calculator, that $9.10 in 2014 has $12.61 of buying power as of a couple months ago, or $13.75 in late 2025 dollars is $9.92 in 2014. The price has only exceeded inflation by 9%.
** edit in 2014 it was only $1 to make it "super" (cheese, guac, and crema) now it is $3.50. So more like $10 vs $17+ now
I quit eating out in the Bay Area over a year ago (except for socializing) because the prices feel painfully expensive to me while my pay hasn’t increased anywhere near the rate of restaurant price hikes. $14 for a burrito that cost roughly half as much a decade ago is painful, while my salary hasn’t doubled (I’m not a FAANG engineer). It’s not just burritos; it’s $10+ fast food combo meals, $15 deli sandwiches, etc. Prices steadily increased before COVID-19, but I didn’t feel priced out of eating out until sometime around 2022-23, when prices seemed to have exploded.
I make six figures but I have resorted to making eating out a rare treat in order for me to maintain my financial goals. This harkens back to my childhood in a low-income family, though I do remember my parents taking advantage of fast food deals in the 1990s and 2000s. I pack lunches and dinners to work, and I regularly cook, sometimes resorting to frozen meals for convenience’s sake. Eating out is reserved for social gatherings and for travel.
What’s interesting is the situation isn’t that much better in Sacramento, my hometown and where I visit family members. While Sacramento has lower housing prices, eating out isn’t substantially cheaper.
On the flipside, I’m in Tokyo now on a trip, where eating out feels cheap. $10 in the Bay Area or even Sacramento doesn’t get a satisfying meal these days (it’s not even enough for a fast food combo meal in many cases), but ¥1,500 (roughly $10) in Tokyo can buy a satisfying meal. Even ¥750 can buy a satisfying meal if one looks harder.
The situation in the Bay Area is demoralizing. I’m still in the Bay because of my career and because of social ties. It’s one thing to be priced out of buying a house, but it’s another thing to feel priced out of eating out. I don’t know if the situation is better in other parts of the United States, though; I’ve heard of people in other states complain about the high price of eating out these days.
It's not just SF, I'm in Philly and the situation is the same for me. Eating out used to be almost a daily ritual, now I'm down to getting a pizza once a month at best.
> San Francisco's Consumer Price Index increased just 2.5% year-over-year, well below the post-pandemic peaks. The Federal Reserve has declared victory. But is the inflation crisis really over?
Monetary policy is months to years ahead of what you see at the counter. See also the great money printing of 2020.
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[ 2.6 ms ] story [ 40.0 ms ] threadIt's incredibly hard to have any actual faith in governmental assessments anymore.
They haven't been that cheap since the 90s. 10 years ago, they were around $10.
More concretely, if you converted 1btc to euro or dollar at the beginning of the year and back to btc at the end, how much fewer btc you'd end up with if you went through dollar as oppossed to euro.
Furthermore, a lot of these places continue to give an ethnic discount - especially when paying in cash - because someone of the same ethnic group will most likely remain a repeat customer and can induce negative WoM in tightly knit ethnic communities.
This is _not_ a thing at all. Maybe you observed it once, but this is HIGHLY unusual.
Or a longtime establishment of the area offers 15$ ones - https://www.gorditosmexicanfood.com/menu#menu=burritos Granted these are massive compared to basically anywhere else.
There's a new second-order concern where I'm now alarmed by low prices. For example: I have no idea what johnsonville did to keep their brats at $4.99 over the past 5 years while the more local ones shot to $9-11, but it makes me grossed out and skeptical.
As the article notes, opposite effect in tech. I was perusing ipad mini and mac mini yesterday and couldn't believe what I paid $500 for in 2021. The amount of apple you get for $350 on the refurb market is absolutely batty. You can get a shitty intel mini for well under 100 bucks. Tempted to start slinging them around like chonky raspberry pis.
This is a key metric that the article doesn't properly account for when it comes to food prices. The asshole restaurateurs got an exception to the anti "drip-pricing" law that required all fees to be rolled into the listed cost: https://oag.ca.gov/hiddenfees
Also: sure, some places overdo it on the pricing: I distinctly remember walking out of a Rotterdam (somewhere in The Netherlands) establishment due to them charging 25 Euros for a lunch sandwich, like 2 decades ago, despite this not being a fancy place at all. No inflation in sight, just greed and/or an inability to read the target audience...
To me, the fact that crêpes were sold at 20$ and cans of coke at 10$ at the event was a shame. The organizers turned what was once a great event to bring everyone together into a way to scalp even more indie game developers. The price to partecipate as a company was so high that even big names boycott it.
Damn! It's been a couple of decades since I attended the Game Developer conference (thank goodness), but when I used to go, cans of soda were free.
According to the BLS CPI calculator, that $9.10 in 2014 has $12.61 of buying power as of a couple months ago, or $13.75 in late 2025 dollars is $9.92 in 2014. The price has only exceeded inflation by 9%.
** edit in 2014 it was only $1 to make it "super" (cheese, guac, and crema) now it is $3.50. So more like $10 vs $17+ now
I make six figures but I have resorted to making eating out a rare treat in order for me to maintain my financial goals. This harkens back to my childhood in a low-income family, though I do remember my parents taking advantage of fast food deals in the 1990s and 2000s. I pack lunches and dinners to work, and I regularly cook, sometimes resorting to frozen meals for convenience’s sake. Eating out is reserved for social gatherings and for travel.
What’s interesting is the situation isn’t that much better in Sacramento, my hometown and where I visit family members. While Sacramento has lower housing prices, eating out isn’t substantially cheaper.
On the flipside, I’m in Tokyo now on a trip, where eating out feels cheap. $10 in the Bay Area or even Sacramento doesn’t get a satisfying meal these days (it’s not even enough for a fast food combo meal in many cases), but ¥1,500 (roughly $10) in Tokyo can buy a satisfying meal. Even ¥750 can buy a satisfying meal if one looks harder.
The situation in the Bay Area is demoralizing. I’m still in the Bay because of my career and because of social ties. It’s one thing to be priced out of buying a house, but it’s another thing to feel priced out of eating out. I don’t know if the situation is better in other parts of the United States, though; I’ve heard of people in other states complain about the high price of eating out these days.
Should I blame SF inflation or what?
Monetary policy is months to years ahead of what you see at the counter. See also the great money printing of 2020.