HN Explorer

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mcdowall
Hi Guys,

I'm working on a new website in my spare time, the basic premise is the below...

Hustle.IO

Hustle aim is to bring sportspeople together, whether it be finding a new running group, a team looking for some new football players or a husband looking for a tennis match to avoid the wife talking about 50 shades of Gray by the pool on holiday, Hustle's aim is to get people off the couch!.

Hustle IO's Background

Hustle was born out of a need I found myself and others in more and more frequently, when I wanted to play Tennis or Soccer there just wasn't any of my usual mates available, I'd resorted to posting on Facebook but it clearly just made me look like a bit desperate.

It was clear it was happening on the flip side, with teams turning up for soccer matches a man or two short having exhausted all avenues and bribes available, there was a clear demand to help people out.

What I need from you (I'll buy you a beer...if your in London!)

I have commissioned designers to create hustle.io's logo and branding, I've been working on this with them over the past week and have got to some final designs, it will only take two minutes but if you could rate the designs on the following link I would really appreciate it!...

https://99designs.co.uk/logo-design/vote-uvcck8

Thanks

Zenst
Feedback sent, not sure how you pick a winner though My comments will be useful I hope.

But I will say the current winner #89 looks like a logo that would be more suited to a energy drink/bar.

If you could do a logo like #141 with just one letter S and the other two Hustles as a cross centeralised upon that single S union Jack style then that would be my winner.

mcdowall
I think I get what you mean, someone else pointed to a simpler design and smaller logo as well, thanks!
peacemaker
Feedback sent. I preferred #141 & #118 as they show the different sports. To me, it makes it a bit more obvious what you do.
JunkDNA
The tilted "S" in most of those is dreadful. It's all I can look at when I look at them. Additionally, many of them require "work" to read (140, 130, 135). Nuber 89 is the only one that is even borderline useful. There is just too much going on in all of them. You want a logo that looks good small as well as large, so you need clean lines and not a lot of detail. The silohuette of the runner is a nice idea, but I'm not sure it holds up at different sizes. I'd go for a simpler image like a ball or a footprint or something.
mcdowall
Thanks, I got a whole bunch of feedback, much of the same as you alluded to actually and a lot of amends to make!
mdkess
I think that when you're designing a logo, you need to have a clear silhouette. Right now it looks like a fancy header for a header of a section of a website, not a logo. Look at Pepsi, Coke, Apple, Toyota, YCombinator - - all of them have really clear outlines that are unmistakable. The runner in the H is a reasonable idea, but it makes the H look distorted when really small.

So, I don't really like any of the logos.

mcdowall
Thanks for the feedback, if no one likes them its back to the drawing board (literally!). Thankfully I have two more days of design amends to be made so taking on everyones advice is crucial.
sjwright
There are two that look like "Rustle" and one that looks like "Hostle". As for the ones with the toppled 's', the toppling looks awkward against the 't' and is crying out for much more refinement.

Also, is this really Hacker News? Flagged.

mcdowall
Why would it not be hacker news?, Im working on a new website, coding it, designing it and the bit I have outsourced I wanted feedback on.

I think flagging it is a bit childish to be frank.

sjwright
Do I need to explain? You're soliciting opinion about some random logo. This isn't even remotely relevant to the subject matter of Hacker News.

You could call skydiving or tennis 'a bit childish' if you like, but that doesn't make it thus.

mcdowall
I disagree, quite frankly I don't care for your explanation even if you were to offer it.
mnicole
The only one that's remotely scalable is #135 even though you'll a) lose the runner really quick and b) he looks tired. The runner in #89 better defines "hustle", but his movement would likely ruin the flow if he was positioned on #135.

Also, putting a runner on there sends a message immediately about who your intended audience is. If it was just a typeface that insinuated effort/movement, that might be better than trying to put clipart in there that could throw people off about the purpose of your service, which isn't just funneled to runners.. particularly with the success of technologies already devoted to them like Nike+.

[dead] cancelbubble
Just my opinion, but #89 is the only one remotely close to being moderately OK (the others are poor, IMO). I would loose the runner silhouette in the "u" and just go with a logotype.

I know you're at 99 Designs for a reason ($), I would go with something simple, you can always refresh the brand down the road.