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Hmm, I can't imagine this working very well for the iPhone with no background application support, unless it makes it into the real Maps application and they provide an option to broadcast while it's not running.
First screen shot shows Montreal!
I think it detects where you're located and put some relevant map because I see the SF Bay Area personally.
Ah that sucks... It was a static image and the second screen shot was SF so I thought...
IT does, I see Copenhagen.

Very clever little detail.

I saw one of "my friends" up on the mountain summits around Innsbruck.
Yeah, I thought, "Shit, that guy looks like he's at my house!"
I tried it out on my Blackberry curve. Works well. The bubble that pops up with a friend's picture and status is neat. Unfortunately only 2 friends have it installed. I had to zoom out to see both California and Colorado before I saw more than myself on the screen.

Reminds me of the time when I had to wear one of those bracelets as part of my parole.

(kidding)

That's was the reason why google shutdown Dodgeball!

There were lot of other start ups with similar services that are going to struggle due to this service. .

No popped collars. Less SMS spam than Loopt. Lame.
Not available for the iPod Touch. Just like Loopt.

Yeah, yeah, I know Latitude says "soon".