50 comments

[ 4.4 ms ] story [ 54.4 ms ] thread
While the headline is interesting.

I think the table at the end of the article is more so.

- Worldwide sales -10% YoY

- China sales -26% YoY

And when you cross compare Porsche saying they sold more EV powertrains than their gas equivalents against China's new found foothold as the market leader in consumer electric cars (BYD, NIO, Xiaomi, etc...)

Then I think you see an early indication not just of electric car dominance, but of the (very potential) rise of China as the premier automotive super power.

> the (very potential) rise of China as the premier automotive super power.

This is dangerous, geo-politically, should China ever go to war with the West in any capacity.

In WW2, America's car factories gave it a decisive advantage, as part of the war machine.

Ford’s Willow Run plant produced one B-24 bomber every ~63 minutes at peak output. General Motors built tanks, aircraft engines, trucks. Chrysler: tanks and artillery.

The West de-industrialised, as a result of our globalist policy (thanks to the WTO, WEF and other supranational organisations). We have decimated our own military industrial production capability.

Meanwhile China has taken exactly the opposite approach.

It's been a bizarre watch. The automotive industry (and nations that rely on it) has sabotaged itself for a good decade. Unsurprisingly, China has caught up. Classic case of 'we've tried nothing and we're all out of ideas'.

Unions sabotaged automation efforts and limited hours worked. Quarterly financial pressures kept research investments to a minimum. Nations refused to scale up nuclear, and cost of electricity kept rising. The one well-run EV company (Tesla) decided to destroy its brand value overnight. Toyota went on a pig-headed hydrogen tangent and Honda still hasn't tried to make an EV. Korea has done surprisingly well. But, they're the exception that proves the rule.

China's rise as a manufacturing superpower was inevitable. But its rise as an automotive superpower involved major capitulation by the primary competition.

China spent a lot of money for this position in the market.
The key part is electrified and not pure electric.
I think Porsche is really in trouble here.

I’m not anti-EV but the electric Macan and Cayenne look awful. They are under equipped technologically relative to their Chinese peers (heck basically anything).

Porsche sort of sold its soul for this tech-forward design but it doesn’t deliver any meaningful benefits, these cars don’t even have level 2+ highway cruise control. In the meantime I get a bunch of crap screens and lose all the glorious physical buttons and I don’t even have a fun engine rumble to make up for it?

So, the cars are ugly and uncool (I grant a matter of taste), aren’t selling in their target market (China) won’t sell meaningfully in their backup market (US) and they’re behind GM, Tesla and BYD in all regards on quality of life stuff.

Not a recipe for endurance.

a lot of these luxury brands have been eating off china the past few years

but now they've lost their luster since china makes cars better than most luxury brands and china has a moat in EVs

so what's left is either the US or emerging markets

Is this shocking? Obviously including PHEVs helps a bit, but even outside of this it is exactly what should be happening. Their biggest sellers are SUVs, and at these price points, the EVs can be substantially than their ICE counterparts. For 2026, they probably won't even need the PHEVs to get there, since the Cayenne EV is the best EV that they've built so far.
I think a lot of people are missing a point here. Cars are not (just) use-values. They are expression of desire. They are, for some brands, classic Veblen Goods.

Porche possibly could sell more by putting the price up

They put their marque behind EV and Hybrid. It worked. Their brand sold well. This is in contradistinction to vendors who won't think about this market niche in positives, but are being dragged into it.

And they all look the same and ugly as hell.
Global sales of Porsche, Audi, Mercedes and BMW brand ( BMW Group sales increased marginally, but includes) have all declined.

The end is in sight for German cars as Chinese made electric cars take over.

I have had several German cars. Never again ! Sticking to Japanese and probably Chinese cars in the future.

German cars were decent once. Now they are notorious for poor long term reliability.

I used to really be into cars up to a few years ago.

These days, I think it is just far better to do without a car. I like being very local, and if I really need to go somewhere outside my city (SF) I'll just not lol.

I'll take a flight to visit my parents or my closest friends. Everyone else, we can just meet online.

I have no friends in SF, so I'm just sorta dissolved into the neighborhood. When I did have a car, I'd go on long drives but looking back that was just a waste of time. Maybe I'll drive again when I've "made it" but until then, gimme some Brooks lol.

I’ll be honest, kind of tired of every automotive-related thread turning into blowing smoke up China’s ass. It’s become almost as predictable as what goes on in Windows-related threads.
I was reading about Porsche this week on reddit. lots of complaints about Taycans.

always have been a fan of Porsche.

hope they find the way forward

I just buy japanese cars/vehicles these days. With that being said a lot of them are manufactured stateside - especially larger vehicles. I had a Mitsu I was very happy with. I've also purchased Hyundai made in Korea and it is wonderful but not much better that what was built in Iowa.
German cars have lost their technological edge. They can't even build their own infotainment systems anymore. They're paying billions to China to do it for them.

I can't overstate how catastrophically stupid this is. Paying what they consider smaller competitors real cash to build core software, instead of developing that capability in-house or acquiring a few startups with decent engineering talent.

This isn't just a bad decision. It reveals a completely dysfunctional decision-making process and a total absence of technical ambition.

People who say but "Porche/Mercedes/etc.." has this design. Luxury segment is not coming from nowhere. This is the same reason british luxury cars are gone essentially. It will take some time, but EU built cars will be in a constant decline.

What's even more fun, they don't want to protect their own market the same way chinese did.

People with luxury beliefs can afford luxury items, news at 5.
(comment deleted)
We are in the transition phase from ICE to an Electric motor. It's too early to call who can nail it. Currently the Chinese cars are cheap and have long range. But in India Tatas and Mahindra makes cheap EVs that may not be as reliable but people are still buying them a lot. In US gas is still cheap compared to income, so hybrids like Camry are always going to be preferred over a low end EV like the model 3.

It all depends on service network and value for money. And now charging network and range. People who find a way to give you value for money will probably nail it.

probably worth mentioning they discontinued the ICE Macan (and 718 Cayman/Boxster) in Europe?

also they put a dinky 2KWh battery in some 911s

They can try selling me an electric sports car the day they get the weight back under ~1500kg. Electric cars are fast in straight line, but that extra inertia is a killer in curves. I want a long range go-kart.
Their ICE sports cars barely make that in a lot of cases. I think you will need a long wait and a different manufacturer to get a very light weight BEV sports car.
Porsche sold more electrified cars than gas cars in Europe in 2025. Pretty interesting to see the shift happening so quickly.
Aren't many of these non-pure-gas-powered vehicles still very gas-heavy, but just have an electric system for extra oomph?
Can't wait until Chinese EVs come to America