6 comments

[ 7.2 ms ] story [ 25.6 ms ] thread
Who would have thought, a year ago, that any site with that number of users would be shutting down.

I too have seen ad revenues decrease 3-5x on my site. Are websites that don't sell a product no longer viable?

Don't take juicycampus as the norm -- the site was very controversial. Because of this, google pulled them from adsense, they received legal challenges, and im sure they had difficulties getting funded after the initial round.
Could someone with more business experience than I elaborate on this? Is it really just because ad revenue is down, or was the company mismanaged? My impression of this site was that it was widely successful. I know that it had definitely broken into the mainstream (known among the average college population), which is a huge milestone.
I think you cannot keep a site with traffic like this running on AdSense (at least with a decent performance) and it's definitely not an environment for advertisers who pay top dollars.
Juicy Campus wouldn't have survived in any economy. The site is so repugnant that no legitimate advertiser wanted to be associated with the site.
Seems like such a waste to see a popular website just die without anyone to keep it alive.

EDIT: I was just reading the gossip on my campus. Good riddance.