On the night of Alex Pretti's execution by Border Patrol, big tech CEOs think it's a great idea to show up at the preview of the most pathetic movie in existence. This goes beyond "having to seat at the table" to change things, like Tim Cook often said. This is high level simping. I am so disgusted. These are the people y'all work for.
I'm honestly pretty tired of the 80s-movie-derived cultural memeplex of nerds getting oppressed by jocks with girlfriends in a high school context. This never accurately characterized any social environment I've been in, and I'm definitely a nerd by disposition. I'm not sure this ever really existed outside the imaginations of hollywood screenwriters. The Breakfast Club is mid, Weird Science is an actively terrible movie, and Ferris Bueller's Day Off is entertaining enough but looms way too large in the American pop culture imagination.
Tim Cook was the salutatorian of his Alabama public high school, majored in industrial engineering in college, and later got an MBA. He sold IBM computers for years and joined Apple in its late 90s doldrums because he was won over by Steve Jobs' charisma within several minutes of his first interview with Jobs. He's an openly-gay fitness nut - meaning he's had a lot of opportunity to have sex in his life (and being famously private, he's not talking about it one way or the other, as is his right).
I frankly don't think Tim Cook is much of a nerd. He's a smart, driven, ambitious business guy who's done a good job at making the gigantic electronics company he's the CEO of sell more products and navigate the political environment it operates in. He's not some underdog hero, and people who actually care about technology for its own sake or who care about computational sovereignty shouldn't attach their sense of identity to anything Apple does.
All I can say is remember. Remember the hypocrisy, the spineless lack of values, the willingness to engage, effectively, in corruption. That should be the permanent understanding you now have of these people.
Next time they are up on stage telling you how great their new product or service is - make sure your first thought is, the person selling me this put corruptly pandering to an authoritarian wannabe dictator ahead of their own integrity. If they have no integrity, why should I trust anything they say about this product they are now pitching to me?
Long way from the "Think Different" era Apple. Been thinking about that campaign this week. Posters of people like MLK, which Jobs had to get permission for from each and every estate for the campaign. When Apple was solidly, unambiguously positioned as the computer for the rebels, the misfits, the crazy ones.
If nothing else, there was an opportunity to simply say that given the day's events, a movie screening didn't feel right. Or – "hey there's a gigantic winter storm covering half the country, and I have a lot of logistical stuff to take care of."
I dunno. I also think about how Jobs swindled and mistreated Woz time after time, many of the nerds who cut their teeth on the Apple IIc were appalled by the road he took. By the time the Macintosh released, Apple had cemented themselves as a capricious OEM with no interest in serving every minority niche.
Actions like this feel fully contiguous with Jobs' personality, to me. He wasn't afraid to mistreat large swathes of customers, fans or employees if it meant that Apple could cosmetically pull ahead of it's competitors. He didn't feel obligated to fight fair or defend his moral righteousness, and neither does Cook. This is the exact same Apple you always knew, they've just quit virtue signalling.
> Long way from the "Think Different" era Apple. Been thinking about that campaign this week. Posters of people like MLK, which Jobs had to get permission for from each and every estate for the campaign. When Apple was solidly, unambiguously positioned as the computer for the rebels, the misfits, the crazy ones.
"Think Different" was an advertising slogan that Apple Computers, a publicly-traded corporation with thousands of employees, paid an advertising company to create in the late 90s in order to promote a certain image of the company, because the leadership at the time thought it would help them sell more computers. And it clearly worked (or at least didn't abjectly fail) because Apple Computers is still around today and is an even larger corporate entity with a much larger market cap.
Whether a marketing campaign succeeds in appealing to you emotionally has nothing to do with whether rebels, misfits, crazy people, or any other category of person would be better off buying and using computer products made by Apple. I've personally never liked Apple products, I've always felt like they took a lot of practical control away from the end user in order to facilitate what Apple leadership thinks the end user _ought_ to want. So I avoid using their products, and I think other people should to, although I respect that the walled garden Apple provides is a computing product some people do find it useful to pay for.
Leadership at Apple computer was probably engaging in political activities some people at the time objected to when those ads were made, just as they are today.
Does anybody else just tacitly hash to "melanoma" ? I'm sure it's a beautiful name in the original Slovenian context, but in the US the only time he hear it is talking about someone who is in a bunch of photographs with Epstein, so it's natural to form some negative associations.
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[ 4.2 ms ] story [ 33.5 ms ] threadTim Cook was the salutatorian of his Alabama public high school, majored in industrial engineering in college, and later got an MBA. He sold IBM computers for years and joined Apple in its late 90s doldrums because he was won over by Steve Jobs' charisma within several minutes of his first interview with Jobs. He's an openly-gay fitness nut - meaning he's had a lot of opportunity to have sex in his life (and being famously private, he's not talking about it one way or the other, as is his right).
I frankly don't think Tim Cook is much of a nerd. He's a smart, driven, ambitious business guy who's done a good job at making the gigantic electronics company he's the CEO of sell more products and navigate the political environment it operates in. He's not some underdog hero, and people who actually care about technology for its own sake or who care about computational sovereignty shouldn't attach their sense of identity to anything Apple does.
Next time they are up on stage telling you how great their new product or service is - make sure your first thought is, the person selling me this put corruptly pandering to an authoritarian wannabe dictator ahead of their own integrity. If they have no integrity, why should I trust anything they say about this product they are now pitching to me?
It's certainly a beautiful country.
It is time to take control over the means of production.
If nothing else, there was an opportunity to simply say that given the day's events, a movie screening didn't feel right. Or – "hey there's a gigantic winter storm covering half the country, and I have a lot of logistical stuff to take care of."
Actions like this feel fully contiguous with Jobs' personality, to me. He wasn't afraid to mistreat large swathes of customers, fans or employees if it meant that Apple could cosmetically pull ahead of it's competitors. He didn't feel obligated to fight fair or defend his moral righteousness, and neither does Cook. This is the exact same Apple you always knew, they've just quit virtue signalling.
"Think Different" was an advertising slogan that Apple Computers, a publicly-traded corporation with thousands of employees, paid an advertising company to create in the late 90s in order to promote a certain image of the company, because the leadership at the time thought it would help them sell more computers. And it clearly worked (or at least didn't abjectly fail) because Apple Computers is still around today and is an even larger corporate entity with a much larger market cap.
Whether a marketing campaign succeeds in appealing to you emotionally has nothing to do with whether rebels, misfits, crazy people, or any other category of person would be better off buying and using computer products made by Apple. I've personally never liked Apple products, I've always felt like they took a lot of practical control away from the end user in order to facilitate what Apple leadership thinks the end user _ought_ to want. So I avoid using their products, and I think other people should to, although I respect that the walled garden Apple provides is a computing product some people do find it useful to pay for.
Leadership at Apple computer was probably engaging in political activities some people at the time objected to when those ads were made, just as they are today.