Just starting to skim, the New York Times article length one I can guess at: 2012 was when "Snowfall"[1] came out causing a sensation and whole shift in long format interactive articles probably going forward. And an increased battle against Facebook's video push caused by the full mainstreaming of mobile phones.
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[ 2.5 ms ] story [ 19.0 ms ] thread[1] https://en.wikipedia.org/wiki/Snow_Fall