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This is the state the world is at.

Scammers are winners.

Damn, I'd have done it for £4.0

There is this thing that happens in USA where RFPs are issued in such a way only one vendor could pass the mark - does that happen in UK? Reckon PwC has connections to make that happen

oh, so they got a better deal than usual...
They could have used their AI skills to vibe code this for a few quid :)
The UK government want to write a cheque with our money for "Digital ID" whatever nebulous Tax + Services + Tracking that is... they can't even control costs on a tiny website, what is the cost of an everything site? Infinite pounds? Imagine what even a basic v1 spec for that looks like, it would probably never even be released.

A reminder the UKs Test and Trace apparently cost £29.3 billion of the £37bn allocated. Disgusting waste of money.

But at least Keir and the government will have cushy jobs to go to after they leave government.

If it does upskill 10 million people just a tiny amount, £4.1 million is incredibly cheap.
In the past, expensive contracts like this were handed out as rewards to Tory donors. Help fund the party's re-election, and your company will receive a cushy reward. See also the Cash-for-Honours scandal, where the Labour party were also found giving preference to donors in the selection for lordships.

https://en.wikipedia.org/wiki/Cash-for-Honours_scandal

This effort is utterly dreadful.

I started off from the press release on GOV.UK (as linked in OP and which is a paragon of virtue in web design) and followed the "Free AI foundations training" link and it all went south rather rapidly.

Its bold, brash and horrible. It does look like a set of links and its not immediately obvious where you start or what to do with it.

There are a few things that might be hyperlinks but the large weird rounded cornered sort of press me perhaps if you dare but I'm a bit flat and might kick your dog thing that might be a control or not but I'm purple and have an arrow ... ooh go on ... click me. Clicking around that area does move on to the next step which is just as obtuse.

I do hope that clears things up!

Looks like it is based on invisioncommunity. It is not even a bespoke website.
Follow the money and see who bribed who to get this ;). The website is made by PWC consultant in 1/2h with chatgpt.
This is so bad there should be a petition for this waste to be investigated in parlament
This is pretty normal for government procurement, though. and in fact, most large organisation procurement. There's a whole wall of standards that the supplier must meet, e.g. ISO9000 that your little web-dev shop almost certainly doesn't. They won't buy from a supplier that is likely to go out of business. There's a ton of other criteria that you've got to meet to get the business. If there's any, even the slightest, chance that buying from a business might one day reflect badly on the civil servant in the procurement office, then they won't buy from that business. The civil servant has nothing to lose from saying "no" and runs a risk if they say "yes".

Businesses that do meet these criteria charge like wounded bulls. In part because they know that all the other businesses that the govt could turn to will also charge like wounded bulls.

When I checked the site this morning, the first impression I had was: They could have just linked to deeplearning[.]ai and that would have been much better.

and that's before knowing about the £4M

There would've been an RFP for this, surely? Which means PwC was chosen to deliver this ahead of n number of other tenderers. I'd be curious to see what other proposals there were and the decision-making that went into choosing the winner.
It is funny how they link out to Salesforce's Trailhead site. Personally, I think it's a cute site for learning, but have also recently come to realize how sometimes it used to have a lot of political content too. One example I can think of is they used to have lessons related to the Fourth Industrial Revolution popularized by Klaus Schwab. At some point, they retired those lessons. My guess is they were retired around the same time that Schwab had some controversial allegations surrounding him.
The only way this is defensible is if they contracted out thousands of hours of custom content. Which from a quick scan they might have. If not, this is, at best, a remarkably poor outcome for the price paid.
Pretty sure there's some kickbacks involved.
We have an amazing gov.uk web team, they could have expanded that and built it in house with civil servants costing £60k ea per annum at the very most.

£120k, double it for stupid amounts of testing, double it again for managers to tell the people doing the work "do the work". We're still only at £500k.

Gov.uk web team are supposed to be award winning. Why are we picking shitty slop-corps to do this work?

This is absolutely infuriating.
Interestingly, the UK PM (and allies) just blocked a would-be political rival Andy Burnham standing as an MP.

One of the given reasons is because Burnham is currently mayor of Greater Manchester, and running a new election there would cost approx £4m(!!) which is a huge waste of taxpayer money.

I was surprised that they even gave this as a faux reason since it seems like the sort of money they would spend on replenishing the water coolers, or buying bic pens, or... building a static website!

At my last company (a telco that was government previously) they wound up paying $3 million for barely more than a Drupal theme for the public website.

Fun project to be on. We played “descope” bingo… but everyone won all the time.

UK Gov has a whole set of standards for building websites, yet it seems sites like this get to opt out of this.