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Never heard of UTC time format?
Well, at least it doesn't just say 10 AM ... ;)
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TV viewing schedules have taught most US viewers to deal ok with PDT, CDT, etc. These same viewers are less familiar with converting from UTC.
without delving in the conspiratorial, Can anyone explain why would the broadcast be restricted to Apple TVs other than trying to control the number of concurrent streams they have to serve for scaling purposes ?
It isn't restricted to Apple TVs, it's restricted to anything that runs iOS >=4.2 or OS X >= 10.6.
While I understand Apple TV is a product, and you're explaining that the service is available outside that particular product...

"anything that runs iOS >=4.2 and OS X >= 10.6" that is going to display a live video feed from another city is acting as a TV by Apple. Or, an Apple TV. In a colloquial sense, yes, this is indeed restricted to Apple TVs.

Pretending that someone might refer to my iPhone or my Mac Pro as an "Apple TV" is twisting things rather fiercely.
Yours? Certainly not. But I bet that thousands of less tech savvy people do refer to their devices as TVs, especially in the context of live video streaming.
Do those people frequently post comments to Hacker News?
Good lord, they might read it. I don't know. I was just trying to mention that Apple devices act like TVs to the regular population. That's all. I don't care if they read these comments, I care that HN users are not so constantly hiding in their bubble. It's clear to me now (via all the downvotes) that these comments are not welcome here - I'll stop. Sorry.
You came into a conversation where somebody had clearly just misread the page and didn't notice where it supported more hardware, and injected this bizarre guessing game of how hypothetical "regular" people could potentially use the phrase "Apple TV" to refer to any Apple hardware with a screen, and you're wondering why you're getting downvoted?
> and you're wondering why you're getting downvoted?

No, I'm not wondering that at all (where'd you get that idea?). I said very clearly that I understood, and was willing to stop the discussion as it's obviously unwelcome. Why keep hammering me on this?

Bizarre guessing game? I was making a single observation about terminology. Nevermind.

I think you meant to put an "or" instead of "and"

it's restricted to anything that runs iOS >=4.2 OR OSX >= 10.6

Yes, of course. Thank you, fixed.
VLC can play the stream too. You just need the URL ending in m3u8 which can be found here: http://a1.mzstatic.com/us/r1000/000/Features/oct_2012_event/...
My guess is that they aren't artificially limiting it, they are using HLS[1] which is only supported by certain browsers/devices. Stream isn't up yet to test but it should work on a newer (4.0+) Droid as well as in VLC if you can find the stream url.

[1] http://en.wikipedia.org/wiki/HTTP_Live_Streaming

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Interesting that Apple has finally decided to put live streams back up, I wonder whats brought it on internally. I'm not complaining, whilst Cook isn't quite the magician that Jobs was he still gives an excellent presentation.
They've been live streaming the iTunes festival too. I wonder if they are using this to test their streaming infrastructure ...
I'd watched some of that and was impressed they'd finally started trying to exploit the Apple TV for something. Maybe Apple will be moving towards additional streaming content, which is a good thing.
So i have chrome on win 8, can i stream? should i even bother to install quicktime? i don't have it yet, but if it will stream, i will download it for sure.
The last stream I had to install QuickTime, though I believe VLC can play it by opening the source URL (check the HTML).
Where do i find the url? The page's html has only one url that looks like a video/stream but it is 404.

http://stream.qtv.apple.com/events/jun/12oibwefsvihbsdfvpihb...

QuickTime? Wow - that's a blast from the past. Are you sure they're not using Real (TM) Player?

I'll double-check my Eudora for that e-Mail, after I fix my PPP which has been flaking out on me ever since my dad got call waiting on the house phome^H^Hne.

+++ATH0

based on the copy, It looks like Apple is locking Windows users out? I don't see why a Quicktime on Windows wouldn't work though...

EDIT: Based on other replies in the thread, it doesn't look like they're doing that.

It was about time.

I wonder if they get more viewers than Redbull on Youtube.

I really doubt they are going to come close to 7MM
Is it working for others?

10:10AM PST here, watching the liveblogs update, but the apple video says "available shortly"

Not working for me. "Available shortly"
The wording is confusing, actually it works on Safari even while it is still saying "available shortly" on Chrome.
woops, nevermind... I had to switch to Safari and it works!
Do you meet the requirements? They're streaming to a small audience.

> Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

And to everyone else, they lie and say it's "available shortly".

ah. I'm at work on Win XP.. though I did just install Quicktime 7 and have latest firefox.

I guess it's a no go.

Ridiculous, it only plays in Safari.
Need to watch on Safari for it to work. I know, it's dumb
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> Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later.

It's working only on Safari. On every other browser it says "available shortly".

Doesn't seem to work on my iPhone 5 on wifi.
Doesn't seem to work on my iPhone 5 on wifi.
Working on WinXP for me:

http://www.ustream.tv/ipadmini

Seems to be about ~1 min behind the live blogs...

Thanks for this! The VLC stream wasn't working for me, it was pausing every few seconds.
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I was moderately impressed. Given how many people they were likely serving I'm surprised it held up as well as it did, but I found there was a few drop outs, audio dropping off and so on.

Nice to see Apple back to streaming live though.