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remember kids: metric porn can be dangerous.

there's no guarantee that 'blog CTR' gave you people interested in the message. sometimes it may just be that they did not find what they wanted on the short page and clicked around, while losing their patience. know what you are measuring and why you are measuring. and do not forget that the metric is not the goal.

but nice documentation of the tests. and even i can't argue when you use signups as metrics :)