"The U.S. social media landscape is quietly reshaping itself. Between 2020 and 2024, overall platform use slipped, driven by a rise in the population – especially the youngest and oldest – who no longer use social media at all. The old incumbents – Facebook, YouTube, and Twitter/X – have lost ground, while TikTok and Reddit have expanded modestly. The users who remain are slightly older, better educated, and more racially diverse than four years ago.
The political balance of social media has shifted just as noticeably. The once-clear Democratic lean of major platforms has declined. Twitter/X, in particular, has seen a radical flip: a space dominated by Democrats in 2020 is now more Republican-aligned, especially among its most active users and posters. Reddit’s remains a Democraic stronghold, but its liberal edge has softened.
Across platforms, overall political posting has declined, yet its link with affective polarization persists. Those expressing the strongest partisan animus continue to post most frequently, meaning that visible political discourse remains dominated by the most polarized voices. This leads to a distorted representation of politics, that itself can function as a driver of societal polarization [17, 12].
Overall, the data depict a social media ecosystem in slow contraction and segmentation. As casual users disengage while polarized partisans remain highly active, the tone of online political life may grow more conflictual even as participation declines. The digital public sphere is becoming smaller, sharper, and louder: fewer participants, but stronger opinions. What remains online is a politics that feels more divided – not because more people are fighting, but because the fighters are the ones left talking."
<< As casual users disengage and polarized partisans remain vocal, the online public sphere grows smaller, sharper, and more ideologically extreme.
It.. feels accurate. I don't frequent FB or other mainstream social spots, but even on HN, the pattern is relatively clear. Vocal minorities tend to drive the conversations to their respective corners, while the middle quietly moves to, at most, watch at a safe distance.
Part of me is happy about it. The sooner we get out of the social media landscape, the better the society as a whole will be.. in my opinion anyway. Still, we have already lost so much of the original internet. That loss makes me sad.
I feel like this misses what's actually going on. The "small, sharp, ideologically extreme" discussions aren't going away, they're just happening elsewhere. From the abstract, the reason for the decline is: "the youngest and oldest Americans increasingly abstaining from social media". The young people are talking in private Discord groups, and the old people are talking in private text groups. These private groups don't show up in social media studies. The paper even states this directly: "everyday communication increasingly migrates from large,
open networks to semi-private spaces such as group chats and messaging apps".
Amusingly I've solved this problem of polarized partisans personally. I have an extraordinarily large blocklist of users (including an auto-hide on the top 1000 commenters by word-count). Annoyingly this has created a new problem: reading HN is a lot more enjoyable so I use it more.
> Across platforms, political posting remains tightly linked to affective polarization, as the most partisan users are also the most active. As casual users disengage and polarized partisans remain vocal, the online public sphere grows smaller, sharper, and more ideologically extreme.
I keep saying to my internet friends that the vast majority of people do not share political opinions online and you have to apply skepticism about what people actually think about political topics when scrolling through social media “takes”. Seems my intuition was not that far off.
The paper (rightfully) does not address this, but I'd like to speculate about the reasons why, overall, usage has been dropping.
I think it's because social media, as a whole, stopped providing any value to its users. In the early days it did bring a novel way to connect, coordinate, stay in touch, discover, and learn. Today, not so much.
It seems we are between worlds now, with the wells of the "old order" drying up, and the springs of the "new order" not found / tapped just yet.
If you optimize for engagement you create secondary effects that can drive users away.
If social media becomes addictive because it angers you constantly, that’s engaging but you may hate it. Enough people will realize it’s not worth the stress. The social media site just begins to be associated with negativity and anger - not fun.
It’s reasonable we hit peak social media in the US and enough people disengage to make the numbers come down. Though notably 2025 is not in this study.
In addition to the factors named by sibling comments, which I largely agree with, there is also the rise of short form entertainment on these platforms.
In 2004, social media was mostly text, images and low-fidelity game experiences like Mafia Wars. Compare to a bottomless scroll of immediate-attention-hook optimized, algorithmically targeted video content found on TikTok / Instagram.
The social behaviors got zombified out of the audience.
I guess it's correlated to the commercialization of those platforms. The amount of content which is actually from your friends and families is declining and was replaced by adds and viral content. If facebook would've been from the beginning what it's now, we probably never would have named it 'social media' in the first place.
I visited Facebook pretty much only to see my mom's posts. Even as I literally unfollowed everyone and everything, Facebook still wouldn't show me the only content I chose to see.
There are still the Facebook groups, and I really wish we had forums instead of those.
I proffer it’s because TikTok has advanced the idea social media is about consumption. It’s easier to watch than to create or contribute and as we have more options now to simply watch online, as more people stream as their primary source of media, the options are “work for free” or “watch”.
This paper came out in October and I read it at the time. It is pretty surprising but it is also totally contradicted by other major surveys, so I am pretty sure it's just flawed. The most peculiar result is the dramatic reduction in reach for YouTube. This guy has YouTube with 60% reach and falling. Pew Americans’ Social Media Use 2025 has YouTube at 84% and rising, and 95% among 18-29 age cohort, which pretty much refutes this paper's core conclusion.
"Overall [social media] platform use slipped ... especially the youngest ... who no longer use social media at all" is the kind of wild claim that requires a much more significant investigation than this author undertook.
i feel like the underlying thesis of this is maybe wrong. someone closer to the methodology would know better but here is what i see:
(1) Meta and Google have seen their growth slow (not shrink) because they reach virtually the entirety of the online population, especially in the US. Meanwhile their time spent metrics continue to rise.
(2) Reddit is called out as a modest grower but its usage has more than doubled in the US since 2021 from 90M to 170M (according to emarketer).
Doenst mean the conclusions are wrong (i agree with it on polarization) but the growth measures seem to not reflect reality.
Social media may have been the biggest disappointment and missed opportunity of the internet era. It’s a literal dumpster fire. People do not get what they want from it. Clearly, the market is not dictated by the customer.
The real issue that a lot of people keep forgetting or ignoring is monetization. This alone is responsible for at least 80% of the damage we have in nowadays internet, not just social media. YouTube channels, Twitter accounts, Twitch streamers, podcasts, you name it, are there only as a business to these "influencers", and naturally the more you progress in time the more there's a need to be extreme to get noticed in this exponentially growing domain. So back in 2013 you could get an audience by making some prank on Vine, but in 2025 you have to pretend you are "exposing Somali frauds" to get the same engagement level, and thus the money and popularity, as pretty much no one will care if you made prank videos in 2025 anymore. There are bots running on Twitter as we speak that are actively shilling and grifting on trendy topics, podcasts paid by sponsors, even on HN especially since AI with these wrappers trying to sell subscriptions or asking you to sign up on their blogs. The list goes on. The problem isn't social media. The problem is the oldest issue in history: money and greed. Everyone is trying to monetize anything, including selling used socks or whatever on OF!
Seems false to me. Explosive growth in 2020 during Covid was widely recorded and seeming engagement. Flips of X were associated with massive drops in population and bots.
In the past, I could go onto Facebook and see what my friends were up to, and share updates with them about what I was doing. It was great for arranging nights out.
Today, it's a dumpster fire, I can't see what anyone is doing, it's just AI videos and engagement bait.
Discord is the replacement for my friends at least.
After not logging into Twitter for years I logged back in because I wanted to follow some posts regarding some breaking news. Omg the amount of garbage and fake videos and pictures was overwhelming. My guess is bot content is now so realistic and engagement manipulation is so sophisticated from even a few years ago that people will disengage even more.
I was similarly shocked when I logged back in a couple months ago for the first time to read some news stuff. Then I kept going back once a day for a month or two and the posts have started to look more normal.
I can see how this would change me unwillingly over time. Good wake up call to delete my throwaway account again.
Been speaking to current college students and recent college grads and this is their general sentiment:
1. "social media" is toxic
They may consume video on YouTube etc but the thought is, even amongst smart kids, that there is no net positive to interacting with people you don't know on social media.
This is somewhat disheartening given how many wonderful people I've met by just "being myself" on Twitter.
2. There is no central social media network anymore
I coached college club sports from the mid-2000s to the early 2010s. It's hard to overstate how EVERYONE in college was on Facebook. We used to have a dedicated forum for one of the teams and the president convinced me to go to Facebook groups b/c:
"Everyone is already on it and it has a notification system that people check b/c it's how they find out about college parties"
A current club president didn't even know what would be the best way to reach students other than flyers and setting up a table at the student center.
(I suggested Reddit and he acknowledged that would probably be one place where you at least knew students from the school might be there and were interested.)
I graduated just before social media took off, but for us everybody was on AOL Instant Messenger. You left it on on your computer all the time, people updated their status messages for all to see and it showed when you were idle.
It was so much better than online by default as we are now.
"Everyone is already on it and it has a notification system that people check b/c it's how they find out about college parties"
In that era I recall several US universities career offices gave students the blanket advice that not having a facebook page would raise an employer's eyebrows.
"(I suggested Reddit and he acknowledged that would probably be one place where you at least knew students from the school might be there and were interested.)"
My impression of the college kids I deal with is that they now all use LinkedIn. (I think? It feels weird even saying that.)
I find the idea of "partisans" eg. affective idiots throwing tantrums over each other's because of some absurd current topic while everybody just leaves quitly somehow little amusing.
53 comments
[ 229 ms ] story [ 1670 ms ] threadThe political balance of social media has shifted just as noticeably. The once-clear Democratic lean of major platforms has declined. Twitter/X, in particular, has seen a radical flip: a space dominated by Democrats in 2020 is now more Republican-aligned, especially among its most active users and posters. Reddit’s remains a Democraic stronghold, but its liberal edge has softened.
Across platforms, overall political posting has declined, yet its link with affective polarization persists. Those expressing the strongest partisan animus continue to post most frequently, meaning that visible political discourse remains dominated by the most polarized voices. This leads to a distorted representation of politics, that itself can function as a driver of societal polarization [17, 12].
Overall, the data depict a social media ecosystem in slow contraction and segmentation. As casual users disengage while polarized partisans remain highly active, the tone of online political life may grow more conflictual even as participation declines. The digital public sphere is becoming smaller, sharper, and louder: fewer participants, but stronger opinions. What remains online is a politics that feels more divided – not because more people are fighting, but because the fighters are the ones left talking."
Yup, nothing unexpected here.
It.. feels accurate. I don't frequent FB or other mainstream social spots, but even on HN, the pattern is relatively clear. Vocal minorities tend to drive the conversations to their respective corners, while the middle quietly moves to, at most, watch at a safe distance.
Part of me is happy about it. The sooner we get out of the social media landscape, the better the society as a whole will be.. in my opinion anyway. Still, we have already lost so much of the original internet. That loss makes me sad.
I keep saying to my internet friends that the vast majority of people do not share political opinions online and you have to apply skepticism about what people actually think about political topics when scrolling through social media “takes”. Seems my intuition was not that far off.
I think it's because social media, as a whole, stopped providing any value to its users. In the early days it did bring a novel way to connect, coordinate, stay in touch, discover, and learn. Today, not so much.
It seems we are between worlds now, with the wells of the "old order" drying up, and the springs of the "new order" not found / tapped just yet.
If social media becomes addictive because it angers you constantly, that’s engaging but you may hate it. Enough people will realize it’s not worth the stress. The social media site just begins to be associated with negativity and anger - not fun.
It’s reasonable we hit peak social media in the US and enough people disengage to make the numbers come down. Though notably 2025 is not in this study.
In 2004, social media was mostly text, images and low-fidelity game experiences like Mafia Wars. Compare to a bottomless scroll of immediate-attention-hook optimized, algorithmically targeted video content found on TikTok / Instagram.
The social behaviors got zombified out of the audience.
There are still the Facebook groups, and I really wish we had forums instead of those.
I saw this on youtube yesterday. It is some animation directors micro social media website, limited to 50 people.
I dont care for the ethereum. But wouldnt it be cool if major social media platforms were like this?
I think it's the root cause of all our issues (in democratic society).
Social media just reflects the state of its users.
"Overall [social media] platform use slipped ... especially the youngest ... who no longer use social media at all" is the kind of wild claim that requires a much more significant investigation than this author undertook.
(1) Meta and Google have seen their growth slow (not shrink) because they reach virtually the entirety of the online population, especially in the US. Meanwhile their time spent metrics continue to rise.
(2) Reddit is called out as a modest grower but its usage has more than doubled in the US since 2021 from 90M to 170M (according to emarketer).
Doenst mean the conclusions are wrong (i agree with it on polarization) but the growth measures seem to not reflect reality.
Seems false to me. Explosive growth in 2020 during Covid was widely recorded and seeming engagement. Flips of X were associated with massive drops in population and bots.
This seems entirely wrong to me
Today, it's a dumpster fire, I can't see what anyone is doing, it's just AI videos and engagement bait.
Discord is the replacement for my friends at least.
I can see how this would change me unwillingly over time. Good wake up call to delete my throwaway account again.
1. Quality brings success
2. Success brings popularity
3. Popularity brings idiots
4. Idiots destroy quality
https://meaningness.com/geeks-mops-sociopaths
> Subcultures are dead. I plan to write a full obituary soon...
Written in 2015
1. "social media" is toxic
They may consume video on YouTube etc but the thought is, even amongst smart kids, that there is no net positive to interacting with people you don't know on social media.
This is somewhat disheartening given how many wonderful people I've met by just "being myself" on Twitter.
2. There is no central social media network anymore
I coached college club sports from the mid-2000s to the early 2010s. It's hard to overstate how EVERYONE in college was on Facebook. We used to have a dedicated forum for one of the teams and the president convinced me to go to Facebook groups b/c:
"Everyone is already on it and it has a notification system that people check b/c it's how they find out about college parties"
A current club president didn't even know what would be the best way to reach students other than flyers and setting up a table at the student center.
(I suggested Reddit and he acknowledged that would probably be one place where you at least knew students from the school might be there and were interested.)
It was so much better than online by default as we are now.
In that era I recall several US universities career offices gave students the blanket advice that not having a facebook page would raise an employer's eyebrows.
"(I suggested Reddit and he acknowledged that would probably be one place where you at least knew students from the school might be there and were interested.)"
My impression of the college kids I deal with is that they now all use LinkedIn. (I think? It feels weird even saying that.)
Looking for recommendations for discussion forums that aren't filled with these slop posts, anyone have any suggestions?