Overall the theme for Superbowl ads was "getting high on our own supply." When you've got an audience that big you need to to be speaking to everyone in a language they can understand and way too many ads, tech or not, were just unfunny inside jokes.
I thought Anthropic's commercials were pretty good at skewering advertising in AI, but from an effectiveness standpoint I don't know how much Joe Sixpack cares about (or is even aware of) different AI companies.
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