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If they charge double they'll have no problem selling it.
Colored honey actually seems pretty awesome if it can be a controlled process that is not harmful - rather than the result of the bees ingesting candy waste.
If you want colored honey, wouldn't you just add food coloring to regular honey?

That's probably essentially what is happening here—the food coloring from the candy the bees are eating is getting into the honey.

It'd definitely be cooler if they could do it from colored flowers or something...

[I've seen a huge range of shade variations in honey, but nothing quite like that bright blue!]

Whilst coloured honey looks cool, you have to remember its been made from the waste of a manufacturing process.

Just because it looks cool, doesn't mean it is.