While I don't think the center console is very ferrari-like, and kind of looks more like a piece of consumer electronics to me, I quite the gauges.
Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.
There are several ideas here about how to elegantly combine physical switches, knobs, and dials with digital displays that I quite appreciate in this design.
Some nice details:
- There's digital readouts around the binnacle gauges
- The physical needle on the speedo comes from the outside to leave the center available for the digital screen
- The drive selector has a small screen (light?) in the center as an indicator
The combination seems like it may create a quite polished feel if it's done well in motion.
I feel like nobody has figured out yet how these screens and components in a modern car should fit together that don't look like little iPhones and iPads just mounted in a car.
There are some nice buttons here, and individual components (as photographed) look good on their own.
BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.
That steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there?
The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue.
The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology".
Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car.
Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.
glad to see some physical buttons, but there aren't nearly enough of them and they aren't differentiated enough
the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations
temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious
and so on
all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development
I can't tell if it is just me, but a digital analogue clock is weird. I'm all for analogue time keeping with hands circling a face, but when it is put on a flat screen, it feels cheap.
There aren't enough buttons, there is too much to read, and all of this while I'm driving.
I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.
While I quite like the choices around physical vs digital controls, this aesthetic feels refined to the most unexciting degree: objectively good, but locked in the past. In fairness, automotive interiors (especially EVs) seem to be having a bit of an identity crisis across the board.
Ugh, maybe I need to see it inside an actual car but overall looks like it could belong inside a small truck/SUV if you took away the Ferrari logos.
I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?
52 comments
[ 2.3 ms ] story [ 59.2 ms ] threadI wonder how an ai would design it.
Aren't those designs copyrighted by apple?
Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.
Some nice details: - There's digital readouts around the binnacle gauges - The physical needle on the speedo comes from the outside to leave the center available for the digital screen - The drive selector has a small screen (light?) in the center as an indicator
The combination seems like it may create a quite polished feel if it's done well in motion.
There are some nice buttons here, and individual components (as photographed) look good on their own.
BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.
The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue.
The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology".
Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car.
Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.
the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations
temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious
and so on
all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development
There aren't enough buttons, there is too much to read, and all of this while I'm driving.
I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.
https://www.ferrari.com/en-EN/auto/ferrari-luce
I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?