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This text/markdown scheme feels like it's begging for adversarial shenanigans since it lets you serve different content to agents than humans, by design.
I wonder if this will also result in a better "readability" mode for human readers? You could do the Markdown to HTML conversion in the browser.
Seems odd to have it as paid feature (Pro plan or higher) if it will save on delivery costs etc for them.
that's not how you make money in business
It's not a paid feature, it's free for pro plans and higher.
I am guessing Cloudflares delivery costs would be much lower than the compute costs to convert on the fly.
It seems hard to tell what to think of a company that is simultaneously trying to poison the content that it sends to agents [1] and also doing things like this.

I understand their arguments for it - and completely disagree - so I can't help but think that anyone who is on the pro-AI side of things would do well to steer clear of them if possible.

[1]: https://arstechnica.com/ai/2025/03/cloudflare-turns-ai-again...

I was going to make some stupid joke in the comments saying that I thought this blog post would be about "Markdown.. on the edge!".

After reading the blog, turns out it is about markdown on the edge. lmao.

>We already see some of the most popular coding agents today – like Claude Code and OpenCode – send these accept headers with their requests for content.

Expect this to be used to block agent traffic

then the agents would request regular html when blocked
This seems useful beyond agents. It will save tons of traffic for scripts, text browsers, low-bandwidth connections,etc markdown is incredibly compact and easy to parse.
RIP FireCrawl
I still can't stand the idea that people now see their goal as serving agents as well as possible.

They're not even coy about it so let me say it again: they're not working for the people using the agents, their working to serve the agents.

I don't care about the AI implications but having someone put money into a flawless conversion of html into markdown will certainly improve terminal based web browsing :)
So they basically re-invented Gemini (the protocol not the AI model)
any guess to what would be the tech they are using behind the scenes?