People have less free will than we'd like to admit. I'd like to have freedom from outdoor advertising and online monopolies shoving short video formats down my throat.
Because it impacts me, and I don't want it to impact me anymore?
Not because I use these products, but because I have to live in a society with these people, and if they are unhappy and angry, that impacts me directly, through various second-order effects.
I have a proud European coworker trying to get their H1B...
They talk about how great Europe is, how they like their 1-2 hour coffee/smoke breaks... These kind of moves give me that same vibe.
But why are so many Europeans trying to move to the US? Why isn't the opposite happening?
My hypothesis is that these kind of popular policies are short sighted. They are super popular, they use intuition and feeling. But maybe there is something missing. The unadulterated freedom has led people to enjoy these platforms. Obviously it affects the economy. So much so, even the US military has moved from Europe to Asia.
I don't typically like fiction, but it seems "I, Robot" was spot on about Europe. (Maybe mistaking new Africa for Asia)
As a counter-data point: I have been asked a few times to move to the US by American companies, but no money in the world would make me move there permanently. Also, sticking again to pure anecdote, most people I know that moved there eventually came back; but in the other direction this seems to be way more rare, I know lots of people of Americans that settled over here. Last example is a friend from the US that after 8 years in Germany moved back to the US last year for career reasons, and she is already fed up with the life style and is planning her return...
Don't get me wrong; I've spent months in the US and there are things I love about it. The almost naive way in which everyone believes their own bullshit is energizing. The way individuality and risk taking is celebrated allows for the interesting and novel (but also sometimes the worst) to happen. It is invigorating. But soon it all drains you, the grind, the lack of depth in relationships... The lack of social security net, the dystopian levels of inequality, the egotism, the fetichization of violence. It's all crystalized now in the goverment. No, thank you.
I live in Europe and my city has had a large, very noticeable uptick of American expats arriving over the last two years. Conversely, I have never known my European friends and acquaintances to be as bearish on the US as they are right now (no one I speak to has the slightest interest in moving stateside and two friends who both emigrated to the US years ago are seriously considering moving themselves and their families back to Europe)
I hope this goes through. Trillion dollar companies are waging a war on our attention, using everything at their disposal to make these apps addictive. It isn't a fair fight and the existence of infinite feeds is bad both for people and democracy. Regulating consumer products that cause harm to millions is nothing new.
As a person working at social media I support this as well. I'm a hypocrite. I admit, but the pay is too good to find alternative.
Terms like "DAU" or "engagement" is common in our field and the primary objective is how to make users spend more time on our platform. We don't take safety or mental health seriously internally but only externally for PR reasons.
CEOs won't change that because the more time user spends on the platform, the more ad revenue it brings.
I worked at Russia's largest social media company as the founding Android developer. I quit as soon as I realized it was only going to get worse from now on after an acquisition and a very noticeable shift in user treatment. But that job was never about the money for me. The salary was just a nice yet optional bonus.
I installed a Firefox plugin that makes YouTube shorts display as normal videos. I was genuinely shocked how much of a difference it made to my habits.
This isn’t about addiction, it’s about censorship. If you limit the amount of time someone can spend getting information, and make it inconvenient with UI changes, it’s much harder to have embarrassing information spread to the masses.
Amazingly, the public will generally nod along anyway when they read governmental press releases and say “yes, yes, it’s for my safety.”
Dunno about using legislative moves, but yes please. The stupidest solution to a problem no one had. Moving layouts, unreachable footers, no or unsatisfactory indication of one's position.
All just to remove navigation clicks no one minded and reduce server loads, in exchange for users suffering laggy lazy loading (or, what a hate-inducing pattern!) inability to preload, print, search or link.
It's important to note they aren't creating laws against infinite scrolling, but are ruling against addictive design and pointing to infinite scrolling as an example of it. The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.
My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?". Everything I thought of would have some way or workaround that could be found, and equally would have terrible consequences on situations where this is actually quite valuable. IE if you disallow infinite scrolling, what page sizes are allowed? Can I just have a page of 10,000 elements that lazy load?
Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences. Still, I do think that overregulation here will lead to services being fractured. I was writing about this earlier this morning (https://news.ycombinator.com/item?id=47005367), but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course with the ease of vibe coding up your own. When that happens, these comissions are going to need to think long and hard around having a few large companies to watch over is better than millions of small micro-niche ones.
If a company chooses a design and it can be proved through a subpoena of their communications that the design was intended and chosen for its addictive traits, even if there has been no evidence collected for the addictiveness, then the company (or person) can be deemed to have created a design in bad faith to society and penalized for it.
(Well that's my attempt. I tried to apply "innocent until proven guilty" here.)
>My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?".
I'd make the algorithms transparent, then attack clearly unethical methods on a case by case basis. The big thing about facebook in the 2010's was how we weren't aware of how deep its tracking was. When revealed and delved into, it lead to GDRP.
I feel that's the only precision method of keeping thins ethical.
> The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.
3 hrs a day on your phone is equivalent to 15 years of your life (accounting for a 16 hour waking day). I know people that do a solid 6... That's 30 years of their life scrolling, getting their brains completely fried by social media, and soon the infinite jest machine that is generative AI.
Sorry, we don't let people fry their brains with drugs, well we at least try to introduce some societal friction in between users and the act of obtaining said drug.
> My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?". Everything I thought of would have some way or workaround that could be found...
This doesn't solve the problem though - the enforcers still have to come up with a standard that they will enforce. A line has to be drawn, letting people move the line around based on how they feel today doesn't help. Making the standard uncertain just creates opportunities for corruption and unfairness. I haven't read the actual EU stance on the matter but what you are describing is a reliable way to end up in a soup of bad policy. There needs to be specific rulings on what people can and can't do.
If you can't identify the problem, then you aren't in a position to solve it. Applies to most things. Regulation by vibe-checks is a great way to kill off growth and change - which the EU might think is clever, but the experience over the last few centuries has been that growth and change generally make things better.
And what they actually seem to be doing here is demanding that sites spy on their users and understand their browsing habits which does seem like a terrible approach. I don't see how their demands in that statement align with the idea of the EU promoting digital privacy.
In the US we often use a "reasonable person" standard to get around trying to write super precise descriptions of things. "don't do X where a reasonable person would think Y."
This is a classic play book by anyone who is anti regulation. Present it as something that appears to be ludicrous - eg “they are banning infinite scroll!” and rely on the fact that very few people will actually dig any deeper as you’ve already satisfied their need for a bit of rage.
> "well what specific laws would I write to combat addictive design?"
Expand the GDPR "Right to data portability" to publicly published content for third parties, i.e. open up the protocols so you can have third party clients that themselves can decide how they want to present the data. And add a realtime requirement, since at the moment companies still circumvent the original rule with a "only once every 30 days" limit.
Also add an <advertisment> HTML tag and HTTP header and force companies to declare all their ads in a proper machine readable way.
The core problem with addictive design isn't the addictive design itself, but that it's often the only way to even access the data. And when it comes to communication services that benefit from network effects, that should simply not be allowed.
> but are ruling against addictive design and pointing to infinite scrolling as an example of it
I still don't like that explanation at all. They imply that infinite scrolling is a sign of addictive design. How do they reach this conclusion? I can think of other ways that don't necessitate an addictive design. Some art form for instance. It may not be your cup of tea but that is art in general. I just don't see the logical connection.
Not that I am against taxing these greedy and evil US corporations. But that argument by the EU is simply not sound.
> Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences.
But why would you be in favour then? Does this make sense?
> but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course
This will happen anyway. Trump and his TechBros leverage the US corporations for their wars. You only need to listen to Vance, or Rubio doing his latest dance. Sadly the european politicians are also too weak to do anything other than talk big.
Isn't this the standard EU way? First, they publish a statement, declaring what they want to see. 'Deal with addictive design', in this case. We've had 'Deal with the zillion different connectors on cell phones' in the past. It is now up to the industry to do this, in whatever way they see fit. If this happens, no law will be written. However, if the industry doesn't deal with it adequately, Laws will Follow, and the industry will not like them.
European companies know this pattern, and tend to get the hint. US companies tend to try and maximize what they can get while claiming there is no law against it, then go very pikachu-faced when the consequences hit them.
I am betting people would quickly ignore the spitit of the law and make it about "inginite scroll verboten" like with the GDPR where some people quickly moved to make it mean "you have to have a cookie banner!"
No you don't have to have a cookie banner. The law means you need to ask for informed consent for each purpose where you collect and or transfer personal data from your users. So (1) if you don't collect the data, you don't have to ask for consent at all and (2) it doesn't matter too much if cookies are involved (or you use some other client side storage for tracking) and (3) you need to have their informed consent, meaning just having them click OK somewhere is absolutely useless unless you explained which data you collect for what purpose. Good luck doing that for your 300+ "partners".
The ad industry and self-declared SEO experts have displayed an astounding inability to read the text of the law and follow its spirit. One could argue, probably on purpose. The same will happen here. This is clearly about giving users an way to sue against addictive designs and giving the EU a lever to protrct consumers from particularily bad actors. Now anybody who still profits from using these dark patterns will try to make it about one thing "infinite scroll verboten" and then proceed to violate the spirit of the law.
I remember the GDPRpocalypse which had a lot of Americans up in arms because of the wildly different approach to lawmaking that the EU has. Everyone on the US side was screaming for a checklist they could implement, and assumed they would get maximum penalties if they didn't cross every t and dot every i. But it just doesn't work like that, EU laws are generally not very procedural, they are a lot more about intent.
These findings are very much in line with that, they bring up a feature, a checkbox, a specific thing TikTok did to pay lip-service to protect minors, and then they're simply saying that it doesn't appear to work. So it doesn't matter that TikTok checked the box and crossed the t.
France is considering a ban on certain social media for minors, and parental consent on all social media for minors under 15, pretty much like Australia. They had work around EU laws that prevented them to force service providers to do things, the trick they used is to make it illegal for those services to let minors register on the platform, because EU law acknowledge that local laws on forbidden content apply.
If this law passes and they "blacklist" some of these design-for-addiction (sorry, "engagement") platforms, I believe it should send a strong signal for adults as well. Most adults are pretty much aware that these platforms are bad for everyone; according to some polls, the public opinion is unambiguously in favor of these laws.
The thing is, I doubt anyone at TikTok ever says "this design choice is good because it's addictive". Almost certainly, their leadership gives them metrics to target, like watch time, and they just hypyothesise and experiment on changes with those metrics in mind. Almost certainly the design of TikTok is almost entirely emergent. Just like the scientific method is "revealing" truth I think TikTok is just "revealing" the design that maximises its target metrics.
So what we have is a machine designed to optimise for something adjacent to addictiveness, and then some rules saying "you can't design for addictiveness"...
What happens when an underspecified vibe rule clashes with a billion dollar optimisation machine? Surely the machine wins every time? The machine is already defeating every ruleset that it's ever come up against.
Feels like the only way regulation could achieve anything is if it said "you can't build a billion dollar optimisation machine at all".
It seems like most EU tech rules are about vibes. Like the well–known GDPR, which doesn't say thou shalt have a cookie popup, but says users shalt notify users and gain their consent for all unnecessary processing of personal data. Websites were the ones that chose to spitefully use cookie popups.
Many laws work like that. They don't have very precise definitions of things, but instead depend on what an average, reasonable person would think.
An example of this is contract law. There is no clear definition of what a legal contract must look like. Instead, a contract's validity can depend on whether an average, prudent person would have entered into it in similar circumstances.
Breaking infinite scrolling on these apps is one good step, but for me it's something else that would be more important.
I'm recovering from a surgery and can't do much besides existing. So I'd like to scroll to keep me occupied and numb the pain in my face.
But instagram tries to shove content down my throat that I don't want to see. It's always only a matter of time until I see THOT/incel content. No matter how often I click "not interested", they try again and again. If it's not playing genders out against each other, it's politics. It's brain rot. I don't wanna see that. I have interests and they know what they are. But no, they show me this garbage. The algorithms need to be the second thing we need to regulate imho
> The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes".
That's not really accurate. The EU actually legislated in a way which is very typical of how countries regulate things which are now to carry hard to characterized and varied risks.
Companies have to carry out a risk assessment and take appropriate preventive actions when they find something. The EU audits the assessment. That's how finance has been regulated for ages.
What will probably happen is that someone will develop an industry standard for "non-addictive design" and go around certifying products or product development practices. Like for example, they might disallow optimizing time spent, or they might require more transparency or customizability for your recommendation algorithm.
> "well what specific laws would I write to combat addictive design?"
You can't. You don't need to specify how to comply with the law, just that generally a goal must be met. That's good lawmaking there, since it's flexible enough to catch all future potential creatives way to break it. I remember someone comment about how working at MSFT as a compliance officer, dude was going around saying that it's not the letter of the law that must be followed, but the spirit of thereof. They rolled over him and released the product nonetheless. Almost immediately came the EU investigation and that crap had to be reversed an put in accordance to what the stated goal of the law is.
Dude, if you have a page with 10 000 elements, it's practically as if it was infinite. Obviously addiction is a spectrum, but we can and should have some boundary that is 'good enough'. If a computer screen is usually 20-40cm, it can simply be defined on allowing max 2-4 screens for laptops and 2-4 screens for mobile phones. Of course the problem in the future might be proving whether something is addictive. But that's another story, I think the intention is good.
Does this only apply to companies the commission doesn't like or will it apply to the hn app I use, my email clients, shopping sites, etc? Because it seems like the actual concern how good the algorithms are and not the UI.
I admire the EU's attempts at things like the cookie law, age verification, and tackling the addictiveness of infinite scrolling, but the implementation is pure theater.
Trackers have much more effective techniques than "cookies", kids trivially bypass verification, and designers will make a joke of tell me you have infinite scrolling without telling me you have infinite scrolling. When you are facing trillions of dollars of competition to your law, what do you think is going to happen?
Maybe if there was an independent commission that had the authority to rapidly investigate and punish (i.e. within weeks) big tech for attempting engagement engineering practices it might actually have some effect. But trying to mandate end user interfaces is wasting everyone's time putting lipstick on a pig.
Facinating that they landed on infinite scrolling as the problem to spend time and energy on instead of all the other things happening online that have an impact on society.
Genuinely curious about the actual data on this.
Does anyone have a link to a reputable, sizable study?
Infinite scrolling combined with the algorithmic feed is the real nasty.
Feeds should be heavily regulated, effectively they are a (personalized!) broadcast, and maybe the same strictures should apply. Definitely they should be transparent (e.g. chronological from subscribed topics), and things like veering more extreme in order to drive engagement should be outlawed.
Looks like the EU can just get a feature flag to use pagination or a "Load More" button? Doesn't seem as big of a deal as enforcing USB-C.
Though if it applies to the YouTube, seems annoying when trying to find a video to watch. I usually trigger a few infinite scrolling loads to look for videos.
And I assume they'd have to specify a maximum number of items per page, or else devs could just load a huge number of items up front which would technically not be infinite scrolling but enough content to keep someone occupied for a long time.
>"Social media app TikTok has been accused of purposefully designing its app to be “addictive” by the European Commission, citing its infinite scroll, autoplay, push notification, and recommendation features."
All of these have immediate and easy replacements or workarounds. Nothing will substantially change (for the better; maybe it does for the worse, even).
Moreover, "purposefully designing something to be addictive" (and cheap to make) is the fundamental basis of late stage capitalism.
This was long overdue. I hope killing other dark patterns that feast on attention or hunt on flaws in human psychology follow. However, my only concern is how this will be taken care of. I hope they learned something from the GDPR fiasco.
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[ 3.1 ms ] story [ 99.0 ms ] threadNot because I use these products, but because I have to live in a society with these people, and if they are unhappy and angry, that impacts me directly, through various second-order effects.
They talk about how great Europe is, how they like their 1-2 hour coffee/smoke breaks... These kind of moves give me that same vibe.
But why are so many Europeans trying to move to the US? Why isn't the opposite happening?
My hypothesis is that these kind of popular policies are short sighted. They are super popular, they use intuition and feeling. But maybe there is something missing. The unadulterated freedom has led people to enjoy these platforms. Obviously it affects the economy. So much so, even the US military has moved from Europe to Asia.
I don't typically like fiction, but it seems "I, Robot" was spot on about Europe. (Maybe mistaking new Africa for Asia)
Don't get me wrong; I've spent months in the US and there are things I love about it. The almost naive way in which everyone believes their own bullshit is energizing. The way individuality and risk taking is celebrated allows for the interesting and novel (but also sometimes the worst) to happen. It is invigorating. But soon it all drains you, the grind, the lack of depth in relationships... The lack of social security net, the dystopian levels of inequality, the egotism, the fetichization of violence. It's all crystalized now in the goverment. No, thank you.
Terms like "DAU" or "engagement" is common in our field and the primary objective is how to make users spend more time on our platform. We don't take safety or mental health seriously internally but only externally for PR reasons.
CEOs won't change that because the more time user spends on the platform, the more ad revenue it brings.
Only way is to regulate it.
I'm curious how they plan to pretend to enforce this. Will you need a loisence to implement infinite scroll?
This isn’t about addiction, it’s about censorship. If you limit the amount of time someone can spend getting information, and make it inconvenient with UI changes, it’s much harder to have embarrassing information spread to the masses.
Amazingly, the public will generally nod along anyway when they read governmental press releases and say “yes, yes, it’s for my safety.”
hopefully AI will wake them up and save us from all this nonsense
All just to remove navigation clicks no one minded and reduce server loads, in exchange for users suffering laggy lazy loading (or, what a hate-inducing pattern!) inability to preload, print, search or link.
It's important to note they aren't creating laws against infinite scrolling, but are ruling against addictive design and pointing to infinite scrolling as an example of it. The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.
My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?". Everything I thought of would have some way or workaround that could be found, and equally would have terrible consequences on situations where this is actually quite valuable. IE if you disallow infinite scrolling, what page sizes are allowed? Can I just have a page of 10,000 elements that lazy load?
Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences. Still, I do think that overregulation here will lead to services being fractured. I was writing about this earlier this morning (https://news.ycombinator.com/item?id=47005367), but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course with the ease of vibe coding up your own. When that happens, these comissions are going to need to think long and hard around having a few large companies to watch over is better than millions of small micro-niche ones.
If a company chooses a design and it can be proved through a subpoena of their communications that the design was intended and chosen for its addictive traits, even if there has been no evidence collected for the addictiveness, then the company (or person) can be deemed to have created a design in bad faith to society and penalized for it.
(Well that's my attempt. I tried to apply "innocent until proven guilty" here.)
I'd make the algorithms transparent, then attack clearly unethical methods on a case by case basis. The big thing about facebook in the 2010's was how we weren't aware of how deep its tracking was. When revealed and delved into, it lead to GDRP.
I feel that's the only precision method of keeping thins ethical.
“You know it when you see it.”
3 hrs a day on your phone is equivalent to 15 years of your life (accounting for a 16 hour waking day). I know people that do a solid 6... That's 30 years of their life scrolling, getting their brains completely fried by social media, and soon the infinite jest machine that is generative AI.
Sorry, we don't let people fry their brains with drugs, well we at least try to introduce some societal friction in between users and the act of obtaining said drug.
This doesn't solve the problem though - the enforcers still have to come up with a standard that they will enforce. A line has to be drawn, letting people move the line around based on how they feel today doesn't help. Making the standard uncertain just creates opportunities for corruption and unfairness. I haven't read the actual EU stance on the matter but what you are describing is a reliable way to end up in a soup of bad policy. There needs to be specific rulings on what people can and can't do.
If you can't identify the problem, then you aren't in a position to solve it. Applies to most things. Regulation by vibe-checks is a great way to kill off growth and change - which the EU might think is clever, but the experience over the last few centuries has been that growth and change generally make things better.
And what they actually seem to be doing here is demanding that sites spy on their users and understand their browsing habits which does seem like a terrible approach. I don't see how their demands in that statement align with the idea of the EU promoting digital privacy.
Expand the GDPR "Right to data portability" to publicly published content for third parties, i.e. open up the protocols so you can have third party clients that themselves can decide how they want to present the data. And add a realtime requirement, since at the moment companies still circumvent the original rule with a "only once every 30 days" limit.
Also add an <advertisment> HTML tag and HTTP header and force companies to declare all their ads in a proper machine readable way.
The core problem with addictive design isn't the addictive design itself, but that it's often the only way to even access the data. And when it comes to communication services that benefit from network effects, that should simply not be allowed.
I still don't like that explanation at all. They imply that infinite scrolling is a sign of addictive design. How do they reach this conclusion? I can think of other ways that don't necessitate an addictive design. Some art form for instance. It may not be your cup of tea but that is art in general. I just don't see the logical connection.
Not that I am against taxing these greedy and evil US corporations. But that argument by the EU is simply not sound.
> Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences.
But why would you be in favour then? Does this make sense?
> but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course
This will happen anyway. Trump and his TechBros leverage the US corporations for their wars. You only need to listen to Vance, or Rubio doing his latest dance. Sadly the european politicians are also too weak to do anything other than talk big.
The EU, in general, phrases laws and regulations more in terms of what they want to accomplish with them than in terms of what you can’t do.
In contrast, common law (https://en.wikipedia.org/wiki/Common_law), over time, more or less collects a list of all things you may not do.
A very common tension in law everywhere.
In the US you now have a 'major questions doctrine'. What the hell is a major question?
European companies know this pattern, and tend to get the hint. US companies tend to try and maximize what they can get while claiming there is no law against it, then go very pikachu-faced when the consequences hit them.
No you don't have to have a cookie banner. The law means you need to ask for informed consent for each purpose where you collect and or transfer personal data from your users. So (1) if you don't collect the data, you don't have to ask for consent at all and (2) it doesn't matter too much if cookies are involved (or you use some other client side storage for tracking) and (3) you need to have their informed consent, meaning just having them click OK somewhere is absolutely useless unless you explained which data you collect for what purpose. Good luck doing that for your 300+ "partners".
The ad industry and self-declared SEO experts have displayed an astounding inability to read the text of the law and follow its spirit. One could argue, probably on purpose. The same will happen here. This is clearly about giving users an way to sue against addictive designs and giving the EU a lever to protrct consumers from particularily bad actors. Now anybody who still profits from using these dark patterns will try to make it about one thing "infinite scroll verboten" and then proceed to violate the spirit of the law.
These findings are very much in line with that, they bring up a feature, a checkbox, a specific thing TikTok did to pay lip-service to protect minors, and then they're simply saying that it doesn't appear to work. So it doesn't matter that TikTok checked the box and crossed the t.
If this law passes and they "blacklist" some of these design-for-addiction (sorry, "engagement") platforms, I believe it should send a strong signal for adults as well. Most adults are pretty much aware that these platforms are bad for everyone; according to some polls, the public opinion is unambiguously in favor of these laws.
So what we have is a machine designed to optimise for something adjacent to addictiveness, and then some rules saying "you can't design for addictiveness"...
What happens when an underspecified vibe rule clashes with a billion dollar optimisation machine? Surely the machine wins every time? The machine is already defeating every ruleset that it's ever come up against.
Feels like the only way regulation could achieve anything is if it said "you can't build a billion dollar optimisation machine at all".
They haven't nailed it every time, but on the whole it's a good approach. It's hard on companies, but rightly so.
An example of this is contract law. There is no clear definition of what a legal contract must look like. Instead, a contract's validity can depend on whether an average, prudent person would have entered into it in similar circumstances.
I'm recovering from a surgery and can't do much besides existing. So I'd like to scroll to keep me occupied and numb the pain in my face. But instagram tries to shove content down my throat that I don't want to see. It's always only a matter of time until I see THOT/incel content. No matter how often I click "not interested", they try again and again. If it's not playing genders out against each other, it's politics. It's brain rot. I don't wanna see that. I have interests and they know what they are. But no, they show me this garbage. The algorithms need to be the second thing we need to regulate imho
That's not really accurate. The EU actually legislated in a way which is very typical of how countries regulate things which are now to carry hard to characterized and varied risks.
Companies have to carry out a risk assessment and take appropriate preventive actions when they find something. The EU audits the assessment. That's how finance has been regulated for ages.
It's all fairly standard I fear.
You can't. You don't need to specify how to comply with the law, just that generally a goal must be met. That's good lawmaking there, since it's flexible enough to catch all future potential creatives way to break it. I remember someone comment about how working at MSFT as a compliance officer, dude was going around saying that it's not the letter of the law that must be followed, but the spirit of thereof. They rolled over him and released the product nonetheless. Almost immediately came the EU investigation and that crap had to be reversed an put in accordance to what the stated goal of the law is.
Trackers have much more effective techniques than "cookies", kids trivially bypass verification, and designers will make a joke of tell me you have infinite scrolling without telling me you have infinite scrolling. When you are facing trillions of dollars of competition to your law, what do you think is going to happen?
Maybe if there was an independent commission that had the authority to rapidly investigate and punish (i.e. within weeks) big tech for attempting engagement engineering practices it might actually have some effect. But trying to mandate end user interfaces is wasting everyone's time putting lipstick on a pig.
Genuinely curious about the actual data on this.
Does anyone have a link to a reputable, sizable study?
Feeds should be heavily regulated, effectively they are a (personalized!) broadcast, and maybe the same strictures should apply. Definitely they should be transparent (e.g. chronological from subscribed topics), and things like veering more extreme in order to drive engagement should be outlawed.
Though if it applies to the YouTube, seems annoying when trying to find a video to watch. I usually trigger a few infinite scrolling loads to look for videos.
And I assume they'd have to specify a maximum number of items per page, or else devs could just load a huge number of items up front which would technically not be infinite scrolling but enough content to keep someone occupied for a long time.
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Evidently you don't value privacy.
>"Social media app TikTok has been accused of purposefully designing its app to be “addictive” by the European Commission, citing its infinite scroll, autoplay, push notification, and recommendation features."
All of these have immediate and easy replacements or workarounds. Nothing will substantially change (for the better; maybe it does for the worse, even).
Moreover, "purposefully designing something to be addictive" (and cheap to make) is the fundamental basis of late stage capitalism.
I'm fine with EU resisting late stage capitalism.