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There's a better link at: https://www.theguardian.com/accenture/2026/feb/19/accenture-...

This is absolute madness for a consulting firm, by the way. Anybody can log-in to Claude or Gemini and get "a report." Why pay Accenture to generate more or less the same report? They need to differentiate themselves from AI hard -- but it seems they're doing just the opposite.