Not sure if they were the first, or whatever, but this really seems like a breakthrough technology / methodology. How many cardboard boxes do we use a day? The mind boggles.
I don't think this is better for the environment than cardboard (if anything it is probably worse as a direct replacement for cardboard because cardboard already has a robust recycling supplychain). Rather, it is a replacement for plastic foam.
Looks really cool, though I don't know if the name is conducive to business. With just the URL I would not have clicked to see that the business is about.
Years ago I ran an ecommerce site for gourmet and medicinal mushrooms. We certainly had nothing to do with illegal mushrooms, but I liberally sprinkled the word 'magic' where ever possible. Also the words 'Ann+Arbor'... It seemed to drive some traffic.
I really hope they do not put the brand name on any actual products they produce. I do not want to be caught at the airport with a container in my suitcase proudly labeled Magical Mushroom (TM).
There are already companies that use packaging made from formed paper and sugarcane. I would be interested to see what mycelium packaging offers over this.
My sister worked as an intern on mycelium as fertilizer. Basically, using cover crops create a small mycelium layer that helps plant grow and reduce fertilizer use (by fixing nitrogen probably). Her job was to find molecules that would make the mycelium, and only the mycelium, grow quicker.
That's a very interesting field to study, and it seems promising.
Sounds like a great product, but a tough name in a business messaging context. The Customer Acquisition Cost for people that missed business culture fit rules can be extraordinarily high.
Maybe some sort of additional corporate alias name with "Biocomposite" or "Sustainable" packaging related messaging. Also, one may want to contact Uline with a set of product sku that already fit generic shipping boxes for high-value items like wine bottles and laptop screens.
Just a side note. I started growing mushrooms a couple of years ago.
Very interesting and fulfilling hobby, they are incredibly interesting critters. Takes a little bit of dedication to get started but once you start seeing them fruit and making your own substrate it's quite inexpensive and a lot of fun. I have a feeling lots of folks in this community would really like it.
Basic starter package is a 'monotub', selection of spores, grain for spawning, substrate for fruiting and miscellaneous bits and bobs for handling, hydrating, maintaining temps and cultivating. North Spore and Midwest Grow Kits are both reputable and reliable suppliers.
There are a few companies in this space, notably Ecovative, who have been trying to make mycelium-based packaging for almost two decades.
The problem is that it takes around 7 days for each piece of packaging to "grow", and the finished part is heavy and not compressible so it adds significant cost in manufacturing, storage and transit. And these costs don't get any better with scale.
For those reasons, mycelium packaging hasn't seen much adoption beyond being used as a marketing story for high-priced small goods. Environmentally forward companies have tended towards paper-based solutions like molded fiber.
By which time should we expect US administration to post a video on X about “good classic” plastic bags and ban in the US any attempt to replace them? :)
It sounds good but will this ever scale enough?
Plastics are just so freaking cheap that anything that wants become a serious alternative (aside from being a marketing gimmick) needs to be very cheap. I honestly have my doubts but I'm excited that people are looking for alternatives
Truly green governments should outlaw plastic production and favour PLA bioplastics and this sort of thing. There's enough plastic in the ocean already.
How flammable are these? I've seen mycelium leather substitutes before but from what I understand if even a single spark lands on it, it's likely to start a smoldering fire that will consume the whole thing. Basically the perfect tinder.
This seems like a nice stepping stone towards something cool, but having the forming happen at a dedicated facility seems to miss the point. The promise of this technology is that instead of:
- make packaging
-> ship to where product is packed
-> ship to consumer
-> ship to recycler
you can:
- grow packaging where product is packed
-> ship to consumer
- consumer composts it in their garden
That is, the packaging should just make one trip instead of three. Hopefully they eventually figure out how to make kits so that shippers can just grow the packaging around the actual product. The hard part will be ensuring that the biomass used as feedstock (likely a waste product from some process nearby to where the product is packed) is actually something that people want in their garden. Doable, but maybe not the kind of thing markets can be trusted to do on their own.
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[ 3.3 ms ] story [ 45.1 ms ] threadTotally cool stuff.
Under Features, it lists polystyrene products as what it replaces, not cardboard.
https://magicalmushroom.com/manufacturing/the-factories
geographically, perhaps, not EU though. and not relevant to EU where there are at least several similar companies such as
Grown.bio - Netherlands PermaFungi - Brussels (New 1,400 m² factory) RongoDesign - Romania Biomyc - Bulgaria
perhaps more. So this title is super misleading - not first, not Europe's, but perhaps UK's
“Europe's first industrial-scale mycelium packaging producer”.
You know that a company can own factories in other countries, yes?
I figure that's why they said Europe's first industrial scale; not the EU's first industrial scale...
E.g. https://www.jishan-group.com/pulp-products.
That's a very interesting field to study, and it seems promising.
Maybe some sort of additional corporate alias name with "Biocomposite" or "Sustainable" packaging related messaging. Also, one may want to contact Uline with a set of product sku that already fit generic shipping boxes for high-value items like wine bottles and laptop screens.
Have a great day =3
Very interesting and fulfilling hobby, they are incredibly interesting critters. Takes a little bit of dedication to get started but once you start seeing them fruit and making your own substrate it's quite inexpensive and a lot of fun. I have a feeling lots of folks in this community would really like it.
Basic starter package is a 'monotub', selection of spores, grain for spawning, substrate for fruiting and miscellaneous bits and bobs for handling, hydrating, maintaining temps and cultivating. North Spore and Midwest Grow Kits are both reputable and reliable suppliers.
Tons of resources on YouTube as you might expect. One of my favorites is Southwest Mushrooms - https://www.youtube.com/@SouthwestMushrooms
They already supplied famous Rock am Ring festival with friespickers last year!
The problem is that it takes around 7 days for each piece of packaging to "grow", and the finished part is heavy and not compressible so it adds significant cost in manufacturing, storage and transit. And these costs don't get any better with scale.
For those reasons, mycelium packaging hasn't seen much adoption beyond being used as a marketing story for high-priced small goods. Environmentally forward companies have tended towards paper-based solutions like molded fiber.
- make packaging
-> ship to where product is packed
-> ship to consumer
-> ship to recycler
you can:
- grow packaging where product is packed
-> ship to consumer
- consumer composts it in their garden
That is, the packaging should just make one trip instead of three. Hopefully they eventually figure out how to make kits so that shippers can just grow the packaging around the actual product. The hard part will be ensuring that the biomass used as feedstock (likely a waste product from some process nearby to where the product is packed) is actually something that people want in their garden. Doable, but maybe not the kind of thing markets can be trusted to do on their own.