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with no explanation of why?
Competing on price never lasts.
Still 90% cheaper than using AWS
I assume this is a symptom of the wider ai hardware issue.

This is starting to feel a bit like universal paperclips to me, and we are on the verge of the next stage of industrialisation multiplication.

I guess its either quantum computing or the hypnodrones which will get us out of this mess one way or another...

My compliments for the hypnodrones reference
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I understand the Ai slop casing hardware supply issues and so naturally you'll see an increase in price, but this one is confusing :

> Note: All "Server Auction" servers have a 3% price increase across the board.

Why would that warrant an increase if the HW is already there ?

Why are they increasing the prices on already existing infrastructure? Is that a way to "subsidize" the new purchases?
Hetzner mostly ate up the rising energy prices in germany for the last 3 years and they have big problems with their hardware supply since then. It is hard to get cloud instances in nbg and fsn. So an increase in pricing is very much expected from my side.
I would expect a large provider like Hetzner to refresh hardware continuously - every year a fraction of old hardware is retired and replaced by new. Given price shock they could stop doing this but older hardware is less energy efficient and has limited life anyway.
In their email they say their operating costs increased too. Whether it actually did or not, that is their reasoning to increase prices on already sold products.
Looks like this is IPv6-only pricing, by the way.

$0.60 will be added for the IPv4.

I have a "server auction" system. Thankfully price increase for these is limited to 3%.
Nice, so we finally know who's actually paying the costs for the AI boom, while the returns go exclusively to the scamers.
As a customer, I am OK with most increases but not the object storage one. This one has some quality issues and is no longer competitive in price either. I'm thinking of moving S3 part to OVH.
OVH are putting up prices in the same way, with the same reasoning. (I don't know about storage, but VPS stuff I'm using is going up ~20%.)

Used to be every VPS refresh cycle you'd get more server for less money. This is miserable

Is that why I recently got an out of nowhere 1.40 bill on my 4.90/mo OVHcloud VPS?
I have been buying older servers by the truckloads. Older being a year or so. It will be enough to host whatever outside AI that we need for the coming 15-20 years. And the all were great deals, will have them paid for within a month per server. I have my own cage full with empty racks bought from a bankrupt company in AMS.
Curious about the specs of servers that you are buying. We are looking for some non-GPU HPC servers, but there's always the question of whether second-hand servers will be good-enough/power-efficient for our use case.
> enough to host whatever outside AI that we need for the coming 15-20 years.

Not sure who "we" is, but I highly doubt you'll use those servers for 15-20 years.

We run production on servers 15 years old for our company/clients. Servers now are far faster and the software barely changes performance characteristic wise. We run Java, Perl & PHP ERP/departmental type projects; nothing that gets added makes anything slower and I don't see that happening either. Unless clients will want vastly different things, which, you know, they won't as they are big sluggish companies.
There's no mention of RAM upgrades. If we bought RAM already at the old prices, are they being increased as well? The current pricing for RAM has more than quadrupled since January.
Does that mean they will upgrade the fleet? Can we get AMD Turin across the board? US cloud has been lacking.
This comes after OVH sent emails with really spicy increases too. Like north of 50
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The post seems to indicate this is just for VPSs, which doesn't seem true, the email I just received from Hetzner mentions price increases for dedicated servers too.

The ones I'm affected by seemingly:

  Product -> previous price -> New price as of 1 April 2026
  EX42-NVMe (FSN1) -> € 49.65 -> € 51.13
  AX41 (FSN1) -> € 49.73 -> € 51.22
  AX41-NVMe (FSN1) -> € 49.73 -> € 51.18
  Server Auction -> € 65.22 -> € 67.18
Still cheap compared to the performance + unmetered bandwidth, so I'm personally not super upset about it, my monthly bill in total goes up maybe 40-50 EUR in total, not that outrageous.

Here is the full list of the updated prices: https://docs.hetzner.com/general/infrastructure-and-availabi...

Seems it's because of increased cost of hardware, and they seemingly tried to avoid increasing the prices but they couldn't. From the email:

> The underlying causes of the increased costs are, among others, the exploding demand for AI-related computing power and for cloud services. In addition, raw material prices and production costs have also generally risen for manufacturers. The costs for RAM and SSDs especially have risen by a large amount. For example, the cost for DRAM memory has increased up to 500% since September 2025. And according to market researchers like TrendForce, this price trend will continue throughout the year.

> We have genuinely tried hard to optimize our costs and to prevent increasing our prices for as long as possible. But we can no longer compensate for the strain that it has placed on our operations. We want to continue to deliver quality products that meet both our standards and your expectations, so we must take this step.

Yes, my dedicated server is going up by 3% this year. That doesn't seem bad at all. It's still cheap!
The price increases for dedicated servers are reflected in the higher setup costs. For example, I believe AX102 setup was EUR 39.00 now EUR 269.00.
> the cost for DRAM memory has increased up to 500% since September 2025

How to ruin the entire Internet, software engineering and personal servers just because some billionaire man children watched Star Trek 30 years ago.

They are coming for everyone, including those who promote this AI nonsense here and who will be disposed of first, because they are the least competent.

I also thought it was only going to impact fixed prices services such as VPS / Cloud etc. But I'm pretty pissed off to have just got an email about dedicated "server auction" products. We agreed a price by auction, and they are putting it up.. Grrr
Still cheaper than US cloud computing.

In EU there are: Hetzner, OVH and Seeweb.

OVH is nearly doubling their some of their VPS pricing soon.
These changes are effective April 1st for existing and new customers. The price increase ratios are also different across product lines.

* Cloud (VMs): 38%

* Bare metal: 15%

* Memory add-on for bare metal: 575% (effective immediately)

It feels like memory add-on is intentionally set high to discourage customers from adding more memory.

AX102 (128 GB RAM) costs €124, AX162 (256 GB RAM) costs €244, but the 128 GB memory add-on alone costs €264. If we ignore the setup fee, it’s more cost-effective to provision additional servers instead of adding RAM to bare metal instances.

Here's the link to cloud and bare metal pricing changes: https://docs.hetzner.com/general/infrastructure-and-availabi...

> * Memory add-on for bare metal: 575% (effective immediately)

> It feels like memory add-on is intentionally set high to discourage customers from adding more memory.

List price on Dell's website for servers is about $100/GB for RAM. Woof.

A significant part of this is probably just the hockey-stick growth in the price of memory we have seen in the past 6 months. Would be surprised if this wasn't impacting their bottom line for maintenance.
Right, this is what they said in the customer notification email I got today:

“The underlying causes of the increased costs are, among others, the exploding demand for AI-related computing power and for cloud services. In addition, raw material prices and production costs have also generally risen for manufacturers. The costs for RAM and SSDs especially have risen by a large amount. For example, the cost for DRAM memory has increased up to 500% since September 2025. And according to market researchers like TrendForce, this price trend will continue throughout the year.”

Is there also an increase in non-US hosting demand?
I kinda miss the days of the crazy housing bubble back in late 2000s, at least that bubble didn't affect my daily life.
Silver lining: can you imagine how dirt cheap RAM will be after that bubble has popped? Oh my...