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The distribution challenge for developer tools is underrated. You can build something genuinely useful but if it doesn't surface in the exact moment a developer hits the pain point (a Stack Overflow answer, a GitHub readme, a CLI error message), adoption is slow regardless of quality. The most successful small dev tools I've seen all had an 'ambient discovery' strategy built in from day one — not just SEO, but being present in the actual error-state contexts where the need arises.
I recently built Yoopla – a platform with 400+ free online tools for developers.

Things like JSON formatting, Base64 encoding, UUID generation and many more.

Everything runs directly in the browser.

https://www.yoopla.net