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I would never buy this. But I love that it exists.
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Yeah. Give me a prosumer-priced backup tape solution instead.
It seems this model does not have a recording feature. There's an alternative model from Aiwa with Bluetooth and cassette recording support, but I'm not sure if it's available globally, could not find much information about it online.

https://www.syl-via.com/products/aiwa-t7-retro-bluetooth-cas...

It's surprising to see these kinds of retro cassette players still being updated in 2026.

Amazon leads me to believe this may be a rebadged version of this no-brand-name player (with a translucent case for full late-90s throwback!)

https://www.amazon.com/dp/B0FC5MD6WP/

Apparently, all of the audio cassette players being produced now use the same mechanism (perhaps from multiple factories). Some upscale brands like Fiio use basically the same mechanism but use some more premium parts in places, swapping out plastic bits for metal ones. If you need low wow and flutter, it makes sense to seek out vintage players that were built like a tank.

A great youtube channel on both modern cassette players and legacy audio formats is Techmoan. I never knew I was interested in this topic before watching those videos.

Yeah, I'll wait for Tech Moan to review it on his YouTube channel. I believe he has said there is really only one cassette mechanism being used today—and it's shite.
His review of it is out for Patrons already (including a comparison to the noname version), so should be up on his channel soon
Hipsters, take note!
How to record the tapes, though? I wonder if there is a way to have 2x 60mins casettes (on each side) in modern age - a lot of electronic music sets/podcasts aim for the 60mins runtime.

EDIT: Seems 120min tapes are available on amazon and walmart, but boy, they cost a premium.

My brain (which still remembers cassette players from the 80s/90s) has trouble accepting this.
What next, wax cylinder players with Bluetooth?
This unfortunately misses the hidden benefit of cassette players -- sharing tapes with friends. Without the network effect it is just an elaborate way to listen to your own tapes, but with all the wow, flutter and hiss of analog tape.

Music also used to be scarce. Tapes/CDs were expensive, recording off the radio requires time coordination and is incredibly linear. Assembling a mix tape involved hours of effort. Then the tape would wear out, or suffer from noise from generational copying. Music was finite.

Now with a bit of coaxing an LLM will make you a mixtape from spotify or youtube. We have no scarcity, no attention, no room for individual taste.

> "Wireless Freedom – Enjoy up to 11 hours Bluetooth? playtime for uninterrupted listening."

Are they not sure if it does Bluetooth?

Most of these modern devices share a common very low quality head setup, I can't speak this exact model but in most cases you're far better off buying an older Sony or Panasonic device.
I recently produced a tape. 60 minutes of hand-made synth wave. 150 pieces made at a production site here in Germany. Only 20 left now! So, there a people who like this! Tape is not dead. And played back with a good tape deck, at least with my production, it has a very high sound quality. Much more organic and not that sterile then the Spotify version.
Do you release your music exclusively on physical formats?
was looking at this a few days ago. my son got into cassettes last summer. even bought a dual deck off facebook market place to record mix tapes, worked great tape to tape.
All the audiophile nerds coming at Maxell's social accounts tend to harp about two things: that all these devices are made by the same company Tanashin in China, and that they often have a plastic 'flywheel'. Maxell shoots back that this one has a metal flywheel of brass.

Is it overpriced at $80? Is it just a weird retro thing grasping for tactile sensation like vinyl and cds that only covers the consumption side of music? yes and yes.

Another device destined to be disposable e-waste because it has a non-replaceable battery. Why has the idea of interchangeable standard-sized batteries been completely lost?
The Available HERE button doesn't work for me.