Ask HN: How do I sell a video course to enterprises?

Hey HN,

I am planning to create a video course in software engineering space and sell it to enterprises. No idea, where can I start, can someone shed a light. Rough steps I am thinking:

    1. record the video with a high quality
    2. create a website where I can sell it (maybe use open source LMS)

Now biggest questions:

    1. It is a single course (with couple of videos), how do I market it to enterprises?
    2. Do I need SOC 2 / SSO immediately on my website to be able to sell to enterprises?
    3. How do I choose the pricing, is it in $10-50/per seat range or should it be $100-500/per seat or minimum 100 seats and ~10K ?

Help is appreciated

2 comments

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[dead] golubovski 3mo ago ↗

[dead]

gus_massa 3mo ago ↗

As always, I recommend to read whatever patio11 wrote about it. He had a video course a few years ago. Apparently, it's easier to charge more for video than text. The problem is that I can't find where he said that. Here is a link for his site in case you can find something interesting https://www.kalzumeus.com/greatest-hits/