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Show HN: I Built an AI-Native Talent Management Agency

4 points by aa_y_ush ↗ HN
Hi HN!

quick backstory: Did ML Infra at Linkedin. Side-quested and led content at a YCW20. Ignored that part of my life and started a business to build an enterprise fact verification system for agents. Wasn't a hair-on-fire problem space.

And now here we are.

Wanted to share https://usesnippet.app with you guys.

Snippet is an AI-native talent management agency for content creators. We handle brand discovery, outreach, deal negotiation, pricing intelligence, and contract auditing on autopilot.

Vision is to give mid-tier creators (and the brands working with them) as good a representation as the Mr. Beasts of the world. Long way there and in this industry everything is a people problem, not a software problem. Software is a great mean for our margins though.

2 comments

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aa_y_ush
Oh and, one interesting thing I am trying to do to understand our users a lot better atm is to become a creator myself, lol. Sharing my journey with people, talking to brands and the likes. I didn't come from any money and fended for myself through research and scholarships since always which is why I love what the creator economy has done for people without "access". Excited for the journey!
socialvideogen
Interesting space — the creator economy has a massive representation gap at the mid-tier. MrBeast-level creators have full management teams; anyone with under 500k followers is essentially running a small business alone.

Curious how you're handling the cold start problem on the brand side. Do brands trust AI-negotiated deals the same way they trust a human rep vouching for a creator? That human credibility layer seems like the hardest thing to replace.

For context, we're also building in the creator tooling space — focused on the production bottleneck rather than deals. Would be interesting to see how the tools layer and the business layer could complement each other.