Anyway: consumer OSes are historically cheap, and cannot be easily converted into subscriptions. So the market is low-margin, and shrinking (due to both phones and clouds). I suspect it is already unprofitable for Microsoft. So they need to exit; while exiting, ideally, sell people something else.
Which is what we observe.
The article advises them to “have a boring year” to “stop the slide” to stay dominant in a market they should have left years ago.
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[ 1.9 ms ] story [ 12.5 ms ] threadAnyway: consumer OSes are historically cheap, and cannot be easily converted into subscriptions. So the market is low-margin, and shrinking (due to both phones and clouds). I suspect it is already unprofitable for Microsoft. So they need to exit; while exiting, ideally, sell people something else.
Which is what we observe.
The article advises them to “have a boring year” to “stop the slide” to stay dominant in a market they should have left years ago.