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(comment deleted)
The problem with headphones is not noise cancellation. It’s the fact they play music.

My regular Widek bell penetrates ANC, but when there’s music, ANC or not, it’s hard to hear. I’m struggling to believe the claims this bell is going to be significantly better.

> In real-world trials conducted on the streets of London in February, in cooperation with Deliveroo couriers, the bell proved so effective that couriers expressed a desire to keep it.

Of course they would, because a lot of them either don’t have any bell, or have a shitty ping-ping bell that doesn’t produce good sound.

nice but it wont help with isolating earbuds
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Is it available for sale?
So it's tuned to a specific frequency at 780Hz? And that defeats all/most ANC?
Just when you thought interacting with cyclists couldn't get any more annoying... introducing the Škoda DuoBell! New from Mattel!
Over engineering in real life, solving lack of common sense by introducing a solution where the cyclist is paying.

I think the solution is nice for sure, but solving the wrong problem.

Agreed, however, what do you think about my 'dream bicycle bell'?

I replaced my bell recently because mine had developed a form of 'tourettes' after a bit of plastic fell off. So I did survey the marketplace for something 'more me'.

This made me think about what the ideal bell should be. I reckon that you should be able to buy tuned bells, as in A - G with 440hz 'C' being in there somewhere. Maybe there could be different colours of the rainbow for each frequency.

This would be quite tuneful if I was riding with family or friends, with them also having a tuned bell on their bicycles.

Obviously no use for penetrating noise cancelling headphones, however, I don't think these are an issue. If someone is zoned out on headphones then it is on them if they have no spacial awareness. If they don't hear the bell, then that is on them.

I also think big auto is patronising, to think they have anything to offer the cyclist apart from death and pollution. What would the car dependent ones know about shared path etiquette?

Nowadays the biggest danger to me on shared paths are the Uber Eats delivery guys with their electric motorbikes. Early evenings can be quite risky with those zombies, particularly within half a mile of a McDonalds. They pose a true 'kinetic' risk that the jogger wearing headphones does not.

> lack of common sense

Walking in noisy environments is most of the usage people get out of noise cancelling headphones. The other use case is noisy workspaces or coffee places.

For a moment I thought this was an April fools joke product.

Pretty cool though!

Begun, the noise-cancelling wars have.
Next challange: Place a camera in front of the bike that scans approaching pedestrians. Calculate their head position and trajectory. Use directional speakers and focused sound beams to focus the ~780Hz sound towards the head(s) of the pedestrian(s). Now that you are not bothering the environment as much, you can increase the volume as well.
It is amazing they openly shared their findings [0], but one thing I am missing is what this design would cost if put into mass production. To the biggest layman possible, it reads like while the design is clever and would be more expensive by virtue of more materials/size alone, it's not impractical, but maybe someone more informed on this type of manufacturing can correct my ignorance. If that's the case, hopefully we'll see these designs on the market soon as even with music+ANC, I have found certain sounds to be able to easily penetrate through when listening, though that is purely subjective and I don't have my music earbleedingly loud...

[0] https://cdn.skoda-storyboard.com/2026/04/Skoda-DuoBell-Resea...

That can’t be aero.

On a serious note there’s a marketing problem in my view: who out there who chooses to buy a bell even considers that their might be a loudness problem? It’s not immediately obvious that I need this and I’m sure there’s a premium price attached.

People don't tend to wear anc headsets when walking the Forrest.

Maybe the issue is the noise in the cities?

I think it's time for some sort of a safety standard for a sound frequency to be reserved exclusively for alarm/alert use and that ANC systems have to let through.

It goes without saying, use of said frequency should be prohibited for other purposes, especially marketing.

We can't even prevent radio advertisers from playing sirens.
I don't know… If I'm sitting at home or at a cafe working, I want my headphones to block all bicycle bells and ambulances on the street. Those in traffic could perhaps just turn their ANC off?
The real safety move is to not put yourself in situations where you're going to collide with the least dangerous class of commuters.
With all the road noise and now noise makers required even for silent EVs, noise cancelling headphones are the last resort for people to get some relief from the constant noise pollution in cities.

And now you want to take that away too? No thanks. I get safety is important, but so is relief from noise pollution. Noise pollution is very damaging to your health. There needs to be a balance, and currently the safety police are weighing the scales inappropriately low.

I always hate having my headphones on ANC on the street. It makes me feel really exposed and disconnected. I tend to use transparency when out and about.