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> They own ... EyeBuyDirect.

Back when I used to buy eye glasses, I bought three identical pairs from them (same frames and prescription). All three were different, and only one of them was tolerable to wear.

LASIK seems to still have an very healthy margin for the provider, but still worth it. By my calculations, LASIK cost me the same amount that contact lenses would have cost me over the same time period (and that's after searching 30+ retailers for the lowest price on contact lenses).

Meanwhile, I go to ZenniOptical, find a functional pair for $10, and buy eight copies. Never worry about glasses again. Keep a pair in the car, at work, in my luggage, and let them diffuse around the house.
Wife and I have been using Zenni for years. She loves being able to swap out glasses every year or so without breaking the bank. Also my glasses at a normal place are 800-1200 while at Zenni they are barely 120.
Another good option in Europe is Firmoo. They have very similar pricing.
I read up until the following quote, attributed to an unnamed “industry observer” - something aroused my curiosity:

> "In essence, EyeMed is merely an instrument to protect the market share of the Luxottica family of companies, and it provides little to no substantive cost amelioration to consumers, what many would regard as the principal purpose of insurance."

Searching with Kagi, the quote comes from a post on forums.studentdoctor.net by ThazinJayne (1), who prefaces the text “Here is an e-mail I received from a friend”.

An industry observer? More like an unnamed friend of an anonymous forum member.

1: https://forums.studentdoctor.net/threads/luxottica-eyemed-sc...

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P.S. I like my Oakleys, both sun- and prescription glasses, but cannot deny they are way overpriced for what they are – a little bit of plastic and metal.

>P.S. I like my Oakleys, both sun- and prescription glasses, but cannot deny they are way overpriced for what they are – a little bit of plastic and metal.

I'm like that with my prescription raybans, I know it's a scam, but they fit my head the best despite being like 4x the generic ones at the same stores.

> His analogy: "Imagine if in the luxury-bag industry, like Hermès and Louis Vuitton, if they were all actually the same company. That's kind of the trick here with Luxottica, is they own all the brands people think are competing brands, like Ray-Ban and Oakley, and they sort of mimic competition."

That's ironic as the company that owns the Louis Voitton brand does actually own a bunch of other luxury brands, to name a few: Christian Dior, Givenchy, Fendi, Tiffany & Co., Bulgari, TAG Heuer, Marc Jacobs, Sephora.

https://en.wikipedia.org/wiki/LVMH

"if you put a fashion label on a medical device, people will pay twenty times what it costs to make."

And, if you take that label off, they'll pay even more. It's great work.

The FTC is the weak link here. The FTC and Department of Justice divvy up their prosecution of monopolies. Firms prosecuted by the FTC always get off scot free.
In Europe, Polette [0] has tried to sell cheap glasses, albeit with no way to try them on. However, they have started selling more expensive ones, and their style is very hit or miss.

People could favour other brands for lenses, like Nikon or Zeiss, but they aren’t necessarily better. Competition must stay alive!

Lenses factories are mostly in Asia, so if you go there, bring your prescription and get a pair!

[0]: https://www.polette.com/eu/