Why do companies change their logo/wordmark (e.g. StackOverflow)?

2 points by profsummergig ↗ HN
StackOverflow had a nice logo.

To me, their new logo seems worse. (To me, it's an uglier version of the original logo).

Why do companies change their logo?

1 comment

[ 6.7 ms ] story [ 10.3 ms ] thread
New management has to assert themselves.

This is the easiest way to get visibility. Have seen it a couple of times. Whether it helps the company or not, I'll let the marketing folks answer.