WTF? You can't post personal attacks or abusive names for people like this on HN. The guidelines make it clear we're trying for something better here. https://news.ycombinator.com/newsguidelines.html´
I was thinking about the upcoming regulation about replaceable batteries in the EU, and couldn't help but think that if I were Apple's CEO this would be a great time to make an orderly exit. Make no mistake, I'm not a fan of i-Devices' non-replaceable batteries, but I can't remember a single device with a lid for batteries on the back that was aesthetically in the same league as an iPhone.
> “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”
I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung.
My dad, damn near 80, is still happily using his 2012 i7 Mac mini I set him up with before moving away.
Until now Apple hasn't addressed the mass market in nearly two decades. That's one human generation, and it is also the span of time between when something first hits and when it sees its first retro revival. That isn't a coincidence.
I'm starting to get a little excited! This is going to be quite a decade.
This guy has also been generous, and incredibly wrong, about other leaders too. Go look at his glazing posts of someone throughout Q3/Q4 of 2024, especially on Nov 3rd.
> “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”
This made me sad. I moved out to Silicon Valley a few months after Jobs passed. I remember feeling so hopeful and inspired that technology could make the world a better place, and I saw the same in other founders. Today I look around and feel ashamed of the tech industry. The founders don’t talk about changing the world anymore, they just have dollar signs in their eyes. It’s been a long time since I saw any technology that felt inspiring the same way it used to feel.
Cook was an able steward of Apple. Under his leadership the hardware side continued to iteratively improve nicely. Apple Silicon is good stuff. I am firmly embedded in the entire Apple ecosystem and have no reason to leave.
I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.
Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!
> The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it.
Apple doesn't received much credit for making iPhoto for iPad back in 2012 (https://www.macrumors.com/2012/03/07/apple-launches-iphoto-f...), or more recently Final Cut Pro and Logic Pro. I think they really have invested in building pro software for iPads, probably on the order of millions of dollars, less for the vanishingly small segments of their user base but to make the case that the platform can be used for serious work.
The problem though is that the platform itself creates friction compared to macOS that, even at the best of times, makes the user at least slightly less productive. So I can't imagine myself picking up an iPad to do any actual creative work.
Not to mention the best-in-class keyboard cases, over-engineered stylus, mouse support, multitasking support, and on and on. It almost seems desperate that they keep trying to find "the thing" to crack this problem.
> Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I think you can get rid of the "because there wasn't enough software optimized for it" part.
It's simply a product without a defining use case, and most people do not want to live life literally behind a screen with giant goggles strapped to their face. I think VR/AR goggles may certainly have a place in some time-limited uses like gaming, but this idea that it would be "the next big computing platform" is just bunk. Even if it had a limitless supply of the best software ever made, I challenge anyone to say why people would actually want to use it for extended periods.
iPad is the best consumption device in existence. Reading, video, casual games, it handles all without breaking a sweat. And as speech recognition and translation into intent using LLMs and other tools continues to improve, the keyboard will become less critical and so will be the shortage of screen real estate.
I'm excited about the future of the tablet form factors.
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI
Tim Cook, 2023:
> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.
> The transition Apple and Tim Cook announced today is entirely different. No one’s hand was forced.
I don't follow Apple very closely, but given this is coming right after the AI leadership shakeup and at a time where Apple's AI story is being debated, the thought did pop into my mind...
This reminds me of Ballmer leaving Microsoft. Strictly by the numbers, he was a very good steward of the company at the time, but for various reasons (in his case, at least partially related to optics) he was considered unsuitable to lead Microsoft in its cloud era, and so he left and cleaned up a lot of house in the process.
I honestly don't know what the best AI story is for Apple, but I appreciate that they are pushing the envelope on on-device inference, however under-utilizied it may be at the moment. I think this is going to be essential to keep AI widely accessible in the long term, because everyone else is incentivized to try to lock it up in their data centers.
> The transition Apple and Tim Cook announced today is entirely different. No one’s hand was forced. There is nothing unpleasant.
Tim Cook is a master of supply chain logistics and was the perfect choice to scale Apple into global production.
As global supply chains collapse; as Apple fights for fab space with Nvidia, and loses; and as Apple releases products like the five-core Neo, which can monetize a stock of six-core phone chips with single-core faults, and they're still stocking out; transitioning to a CEO with a hardware background will enable a different set of strategic choices.
Mr. Cook is jumping before Apple is pushed, but that's not the same thing as a move being unforced.
Now if only members of our representative government would follow his lead to voluntarily retire when it's time, hand off the baton to a new generation, we'd all be so much better off.
33 comments
[ 2.3 ms ] story [ 55.5 ms ] threadBe kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.
Comments should get more thoughtful and substantive, not less, as a topic gets more divisive.
When disagreeing, please reply to the argument instead of calling names. "That is idiotic; 1 + 1 is 2, not 3" can be shortened to "1 + 1 is 2, not 3."
Don't be curmudgeonly. Thoughtful criticism is fine, but please don't be rigidly or generically negative.
Please don't fulminate. Please don't sneer...
Eschew flamebait. Avoid generic tangents. Omit internet tropes.
Please don't pick the most provocative thing in an article or post to complain about in the thread. Find something interesting to respond to instead.
https://news.ycombinator.com/newsguidelines.html
I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung.
My dad, damn near 80, is still happily using his 2012 i7 Mac mini I set him up with before moving away.
Anyway, excited for the future of Apple under Ternus and a hardware guy at the helm. What kind of a11y does robotics have? https://machinelearning.apple.com/research/elegnt-expressive...
I'm starting to get a little excited! This is going to be quite a decade.
This made me sad. I moved out to Silicon Valley a few months after Jobs passed. I remember feeling so hopeful and inspired that technology could make the world a better place, and I saw the same in other founders. Today I look around and feel ashamed of the tech industry. The founders don’t talk about changing the world anymore, they just have dollar signs in their eyes. It’s been a long time since I saw any technology that felt inspiring the same way it used to feel.
I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.
Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!
Apple doesn't received much credit for making iPhoto for iPad back in 2012 (https://www.macrumors.com/2012/03/07/apple-launches-iphoto-f...), or more recently Final Cut Pro and Logic Pro. I think they really have invested in building pro software for iPads, probably on the order of millions of dollars, less for the vanishingly small segments of their user base but to make the case that the platform can be used for serious work.
The problem though is that the platform itself creates friction compared to macOS that, even at the best of times, makes the user at least slightly less productive. So I can't imagine myself picking up an iPad to do any actual creative work.
Not to mention the best-in-class keyboard cases, over-engineered stylus, mouse support, multitasking support, and on and on. It almost seems desperate that they keep trying to find "the thing" to crack this problem.
I think you can get rid of the "because there wasn't enough software optimized for it" part.
It's simply a product without a defining use case, and most people do not want to live life literally behind a screen with giant goggles strapped to their face. I think VR/AR goggles may certainly have a place in some time-limited uses like gaming, but this idea that it would be "the next big computing platform" is just bunk. Even if it had a limitless supply of the best software ever made, I challenge anyone to say why people would actually want to use it for extended periods.
I'm excited about the future of the tablet form factors.
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI
Tim Cook, 2023:
> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.
https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-t...
I don't follow Apple very closely, but given this is coming right after the AI leadership shakeup and at a time where Apple's AI story is being debated, the thought did pop into my mind...
This reminds me of Ballmer leaving Microsoft. Strictly by the numbers, he was a very good steward of the company at the time, but for various reasons (in his case, at least partially related to optics) he was considered unsuitable to lead Microsoft in its cloud era, and so he left and cleaned up a lot of house in the process.
I honestly don't know what the best AI story is for Apple, but I appreciate that they are pushing the envelope on on-device inference, however under-utilizied it may be at the moment. I think this is going to be essential to keep AI widely accessible in the long term, because everyone else is incentivized to try to lock it up in their data centers.
Tim Cook is a master of supply chain logistics and was the perfect choice to scale Apple into global production.
As global supply chains collapse; as Apple fights for fab space with Nvidia, and loses; and as Apple releases products like the five-core Neo, which can monetize a stock of six-core phone chips with single-core faults, and they're still stocking out; transitioning to a CEO with a hardware background will enable a different set of strategic choices.
Mr. Cook is jumping before Apple is pushed, but that's not the same thing as a move being unforced.