Apple just got a new CEO — and for the first time since Steve Jobs, it's a builder, not a businessman.
John Ternus is Apple's new CEO, and as someone who grew up on Power Mac G5s and Final Cut Pro, who watched Apple create entire industries with the iPod, iPhone, MacBook Air and iPad — and who eventually left the Apple ecosystem entirely — I have a lot of thoughts.
In this video I break down:
How Apple went from the most iconic product company on Earth to a subscription machine
Why Tim Cook's legacy is iPhone colors, stock buybacks and political theater — not innovation
The real failures: Apple Watch design, Vision Pro, abandoned Mac Pro users with no migration path
What John Ternus MUST do as Apple's new CEO — wearables, macOS on iPad, touch MacBooks, powerful Macs
Why an engineer at the top changes everything
Apple has the best engineering team on the planet. They have the cash. They have the users. They just needed a builder running the show.
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[ 2.6 ms ] story [ 14.8 ms ] threadJohn Ternus is Apple's new CEO, and as someone who grew up on Power Mac G5s and Final Cut Pro, who watched Apple create entire industries with the iPod, iPhone, MacBook Air and iPad — and who eventually left the Apple ecosystem entirely — I have a lot of thoughts.
In this video I break down: How Apple went from the most iconic product company on Earth to a subscription machine Why Tim Cook's legacy is iPhone colors, stock buybacks and political theater — not innovation The real failures: Apple Watch design, Vision Pro, abandoned Mac Pro users with no migration path What John Ternus MUST do as Apple's new CEO — wearables, macOS on iPad, touch MacBooks, powerful Macs Why an engineer at the top changes everything
Apple has the best engineering team on the planet. They have the cash. They have the users. They just needed a builder running the show.
Is this Apple's last chance? I think so.