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Not that the ‘social’ part was ever very good in the first place, but they are right, it’s not social anymore.
> studying social media like it's 2010

Social media wasn't social in 2010 either.

I've been telling people this. I went through the exercise of unfollowing everyone on Instagram that wasn't a real person that I actively interacted with in the past year. Lo and behold, turns out none of the 100+ people that remained EVER posts anything, except for stories. Why do we have this entire 'social' platform if only 10% of the screen (the tiny 'stories' bar) is dedicated to actual social interactions?
Everyone I know can't make discussion with me for five minutes before pulling out their phones. We need to fix this.